Hey there! Welcome to a brand new series on our blog, where we will be combining our love of pop culture and small businesses by talking about what businesses various celebrities would have if they started one. Let us dive into the details: from branding to social media, we will discuss exactly how we think things would run. As the first installment to the series, we couldn’t have begun with anyone but Picsart icon Lana Del Rey!
The Business
She is an iconic figure in the pop culture world and a fan favorite of many music lovers. Her business would, of course, be something that reflects her many talents and would definitely reflect her love of graphic design. That’s right! She would start her own educational academy that goes by the subtle title of Lana Del Rey’s Institute of Picsart Studies. Now you may be wondering why we think this would be the business that she’d start. Lana’s legendary reputation for being THE queen of Picsart speaks for itself. She has a passion for graphic design, and her choice of app is, of course, us. After creating many music cover images that always scream “ All you need is Picsart and a dream,” she is 100% ready to educate the world❤️. Her target audience would pretty much reflect her current fanbase. Creative young people who love all things chaotic, angsty, and poetic😍.
Aesthetic and Business Vision
Now we all know the Lana aesthetic, right? It very much gives Coquette at its finest. White lacy dresses, cherries galore, and, of course, that classic vintage feel that is so effortlessly executed. However, the style of design taught at her Picsart Institute reflects her music cover design choices. We’re talking wacky filters, odd font choices, and, of course, simple yet effective imagery. When she released single covers like ‘Text Book’ and ‘Let Me Love You Like A Woman’, she quite literally changed lives. Her design school would want to reflect these classic examples of where experimenting with Picsart can get you—stardom, of course! The style in which anything and everything would be presented as a brand would be chaotic and messy, but in the perfect way. The main vision and goal of this business endeavor would be for Lana to be able to share her love of design with others who want to learn. A world where every album cover is in this groundbreaking art style is one we should all want to live in.
Branding and Marketing Strategies
To promote this business, Lana would definitely use the social media world to announce this new school. She is known for her interesting relationship with the online world. She only has Instagram, so this would naturally be where the promotion would predominantly take place. The main way this promotion would exist is through the sharing of examples of her interesting single-cover artwork! This would be the perfect time to show new, never-before-seen designs. The production of new merchandise showing old and new designs would also be an iconic way to showcase the new establishment. Her fandom is amazing at promoting her music material, so why would this be any different? Her loyal followers would play a massive part in promoting this whacky but brilliant new project. This would also be a great chance to host fun promotional events. Like having pop-up design stores where people can get a sneak peek at what the school has to offer. Or even guest appearances from Lana herself as she connects with her future pupils💗.
Top Picsart Tools Lana Would Use :
- Background + AI Background Generator
- Fonts + Text Styles
- Stickers + AI Sticker Generator
- Filters + Effects
- AI Image Generator
The idea of this dream business becoming a reality may seem far-fetched to some, but you honestly never know! After completing some time as a Waffle House employee this year the limit truly doesn’t exist when it comes to career options for Lana. We can only hope that one day the Lana Del Rey Institute of Picsart Studies will become a reality. Until then, at least we now have a better idea of what it would be like! Slay Lana, slay.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.
