We’re excited to share that we’ve teamed up with Getty Images to launch a groundbreaking model that brings responsible, commercially-safe AI imagery to millions of creators, marketers, and small businesses. This custom model, built from scratch by Picsart’s AI lab, will be trained exclusively on Getty Images’ licensed creative content.
Making Marketing Easier
With more users creating content for marketing purposes, Picsart aims to simplify the journey from idea to visual output with top-tier AI tools. This partnership means Picsart subscribers can generate unique images with commercial rights and an indemnity. Users can then enhance these assets using any of Picsart’s 3,000+ editing tools, perfect for creating social media ads, website graphics, and more.
Empowering 24/7 Content Creation
“Today’s marketers need to produce content around the clock, and they don’t want to leave Picsart to do it. Having everything you need in one place allows everyone from individual designers to small business owners to meet the constant creation demands of modern business,” said Hovhannes Avoyan, Picsart’s CEO and Founder. “This partnership with Getty Images, the most prestigious commercial library, will enable us to offer commercially usable AI-generated imagery directly within Picsart.”
Grant Farhall, Chief Product Officer at Getty Images, added, “This partnership connects Getty Images’ vast creative library with the next generation of marketers and creators, empowering them with high-quality content for use directly within the Picsart platform. It allows creators to bring their visions to life while maintaining the highest standards of commercial safety.”
The Tech Behind the Magic
Picsart’s AI lab, PAIR, led by Chief Scientist Humphrey Shi, is at the forefront of this development. “The team is focused on creating commercially safe and responsible generative models to meet the needs of Picsart’s 150 million active creators,” said Shi. The model will be accessible through Picsart’s API services.
Additionally, Picsart recently announced a Getty Images’ video integration, providing high-quality motion options for Plus members.
The release date for the Picsart x Getty Images model is expected later this year.
