You know how the saying goes, “New Year, New Me!” It’s 2024, so what better way to kick things off than by giving your branding a fresh glow-up for the new year? Staying relevant is of the utmost importance, and the simplest way to do this is by changing things up now and then. Picsart offers many tools that can turn your branding woes into branding wins! So join us as we explore all of the ways that you can put the “brand” into brand new year✨.

The Importance of Evolving Your Brand

Now you may be thinking, why bother doing this in the first place? It’s always important for a business to keep things fresh when it comes to its branding. If there are no changes to any element of a brand’s visual identity, it can lead customers to lose interest. Whilst a whole rebrand typically takes around 4 months to complete, smaller changes can help to keep your brand identity refreshed. It’s a tactic that has been used by many successful businesses, with 74% of the S&P 100 companies having rebranded in their first seven years. By switching things up, you’re ensuring you’re actively keeping your audience engaged and interested in your product.

Personalizing with Unique Stickers

Let’s start with something incredibly simple but super effective. Our Sticker Collection is the perfect way to add some new fun flair to your branding. They can add a subtle yet impactful vibe to any design work, old or new. With so many to choose from, you’ll find the best pick for your business. If you feel that your brand may be lacking in personality, these additions are a great way to add some excitement. If you don’t seem to find the right fit, you can also check out our AI Sticker Generator. Here, you are then able to create a custom design by filling out some information. If you’re going to use stickers, why not feature some one-of-a-kind designs? It’s giving uni-QUE! 

Typography and Branding with Font Styles

Another way that you can revamp your brand’s vibe is by switching up your font styles! The importance of typography when it comes to any visual representation of your business is always something to focus on. Adding new additions to your family of fonts is a great way to add some change without going too overboard. Picsart offers a range of fonts that can work for numerous types of content. Whether you want to add a funky style for exciting social posts or a professional style for advertisements, there are plenty of options to choose from. It’s always good to convey your brand’s personality through your font choices too – if a new choice doesn’t match your product, then it’s time to choose something else! 

Streamlining Design with Templates

If you want to switch up some of your design work, then this one is for you! Our Templates section is the best place to find a wide range of editable designs ready for use. Now it’s important to note that the ones made for commercial use are marked with a green symbol; using others run the risk of copyright infringement. If you simply select what type of template you want (what platform it’s for, what use it will be for, etc.) and search for a keyphrase, you will see plenty of options. They are perfect for allowing more time to be spent on other aspects of your business, which is a great way to ensure brand consistency too! Their in-depth customization choices mean that you can always make them reflect your brand perfectly. 

Revolutionizing Images with AI Replace

AI is very much at the forefront of the digital world right now, so why not embrace its abilities when designing? Our AI Replace tool allows you to swap out any part of an image with whatever you’d like. If you upload the picture you want to alter, you can simply highlight what you want to change and then search for what you want there instead. You can then choose what option you like the best and voila! Your image has been revamped – this tool can be great for reusing old imagery as a base to create brand-new work. Why spend valuable time retaking photographs when you can use AI to make them perfect?

Creating a Memorable Logo with Logo Generator

Thinking you’re logo may need a bit of a glow-up? We have plenty of tools that can make this an incredibly simple task. With a plethora of shapes, fonts, and symbols available at the click of a button, you can make small additions to your logo with ease. If you want to create something new altogether, you can use our AI Logo Generator. Just fill out the info below the tool and click Generate! You can ask the software to make as many different versions as you like so you’re truly spoiled for choice.

Other Tools to Explore for Branding

There are plenty of other super helpful tools that are great for giving your branding a revamp! Some of our other best features for this include:

  • AI Enhance: This can be a great tool to improve the quality of any image imaginable. Simply upload it to the site and click enhance.
  • AI Background Remover: This tool removes any picture’s background in just two clicks. Just upload and tap Remove BG.
  • AI Background Generator: Once you’ve removed one, why not replace it with a custom background made by AI? Just describe what you want and choose your favorite one.

With so many easy-to-use features available at the click of a button, let Picsart make revamping your branding a walk in the park. 2024 has only just begun, so start it off right by giving your brand a brand-new vibe ✨. 

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.