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Buckle up and hold on tight! Instagram just released its newest feature, Instagram Reels, and it’s about to be a wild (and ~really~ fun!) ride. 🚘 🥳  If you’re familiar with TikTok, then Instagram Reels will be second nature to you 👯‍♂️.

Reels are 15-second video clips that can be shared to your Instagram feed. They also populate into the Explore page to increase your video discoverability. 👀 Like TikTok, you’ll have the option to select from a music library or upload your own original sound. Instagram Reels are also a great way to connect with your Instagram followers, hop on trends, and show a lighter, less polished side of you and your brand. 🤪