Now that TikTok has been saved in the United States and can still be used, we need to start thinking about the TikTok trends that we’re going to see in the coming year.
Why is it important to keep up to date with trends, you ask?
Because the TikTok algorithm tends to show content that is aligned with the current trends. Even if you don’t have a huge following on TikTok, you can still get your content in front of a large audience by taking advantage of trends. Plus, staying on top of trends can help you stay relevant and engage with your audience.
So what do you need to be aware of in the coming year? Here are the top TikTok trends for 2025.
AI-generated content
Have you seen those mind-bending TikTok videos where people slice themselves in half, multiply into clones, or transform into different versions of themselves? That’s AI at work, and it’s taking TikTok by storm. The platform has become a playground for creators using AI effects to capture attention and stop viewers mid-scroll.
Take the viral knife effect trend, where creators appear to cut through their bodies like butter, revealing surprising contents inside. Some creators use it to showcase outfit changes, while others create optical illusions that make viewers do a double-take. The Picsart AI suite includes effects like these that can transform ordinary videos into scroll-stopping content in seconds.
@pungkyolivia_makeup Ikutan trend potong kue 🍰 #kontenmua #fyp #trend #trendmakeup
But it’s not just about visual tricks. AI-powered tools are helping creators add dynamic text overlays that follow movement, generate custom sound effects that sync perfectly with actions, and even create personalized animations that respond to music beats. For example, some creators use AI to generate realistic 3D elements that interact with their real-world environment, making it look like they’re controlling floating objects or stepping through portals.
TikTok is the perfect platform for experimenting with these AI effects because its audience craves fresh, innovative content. The key is to use these effects in ways that enhance your story or message rather than just for the sake of using them. Whether you’re showcasing a product transformation, telling a brand story, or creating entertainment, AI effects can help your content stand out in the crowded TikTok feed.
Create relatable brand moments
Point of View (POV) videos have evolved into a powerful way for brands to create instant connections with their audience. Instead of just showcasing products, brands are using POV content to create relatable moments that resonate with their viewers’ daily experiences.
Take Duolingo’s TikTok strategy, for example. Rather than just showing language learning tips, they create POV content from their mascot’s perspective, sharing relatable moments about procrastinating on language practice or struggling with difficult phrases. This approach has turned their brand mascot into a TikTok sensation, with millions of viewers relating to these everyday learning struggles.
@duolingo pov: i take u to a broadway show to congratulate u instead of going after ur family #duolingo #duolingostreak #languagelearning #fyp
Food brands are jumping on this trend too, creating POV content that captures those universal food moments everyone experiences. Think about that moment when you’re trying to quietly open a bag of chips during a late-night craving, or when you’re pretending to be a master chef while following a simple recipe. These relatable scenarios help brands connect with viewers on a personal level.
The key to successful brand POV content is finding those universal experiences that align with your product or service. If you sell coffee, create content from the POV of someone desperately needing their morning caffeine fix. If you’re a clothing brand, show the POV of someone trying to pick an outfit for different occasions.
@synthez.clo Just start!! #clothingbrand #brandowner #clothinbrandstartup #fypシ゚
The best part? You don’t need complex setups or professional actors. POV content works best when it feels authentic and unscripted. Film from the viewer’s perspective, add relevant text overlays to set the scene, and focus on those small, relatable moments that make viewers think, “That’s exactly how I feel!”
For inspiration, explore TikTok’s trending page to see how other brands are putting their unique spin on POV content. The most successful videos often tap into shared experiences, daily routines, or common situations that your audience encounters regularly.
On TikTok, entire communities solidify around specific trends and ideas. For example, on TikTok, you’ll find a community of people sharing hopeful, positive content with each other. This content is usually accompanied by the hashtag “#hopecore” and is intended to lift people’s spirits. There are also communities around “#nostalgiacore”, “sportstok”, “booktok”, and many other trends.
Brands can participate with these communities through the strategic use of ads and organic content. If they have a large enough following, brands can even start communities of their own related to their products or services.
Is there a particular hashtag related to your business that you can create content around? When creating this content, authenticity is the key. Just like other community-driven sites (see Reddit), members of communities can tell when a brand is not being authentic and is just trying to sell them something. So create with authenticity and realness.
Interactive challenges
Remember the ice bucket challenge all the way back in 2014? It was a viral sensation, raising awareness and funds for ALS. Well, challenges are back and better than ever in 2025.
Are there any challenges you can do with your audience? Because they really are a great way to connect with your audience and get them involved with your content. They allow you to tap into TikTok trends, use hashtags, incorporate popular music, etc.
Here’s a great example of a challenge video that Puma did:
@puma
Challenges can be as simple as doing a silly dance to music. Whatever challenge you choose, make it simple enough for anyone to participate.
Storytelling
Everybody loves a good story, making this trend one to watch out for. Storytelling is a powerful tool that can help you connect with your audience on a deeper level.
Your stories don’t need to be long. They don’t need to be super elaborate. But they do need to be engaging. They need to be relatable.
What kind of stories can you tell? Really, you’re only limited by your imagination. Take people behind the scenes of your day. Share a personal experience or struggle. Talk about something funny that happened and how that relates to your business or life. You get the point.
Just make sure to keep things interesting. Keep things moving fast. Use animations or stickers if they will support the story.
Here’s a great example of storytelling done by a brand:
@sephora We love a good brand story, and @BREAD BEAUTY founder @Maeva has a great one ❤️ Watch the full episode of Why I Made This on YouTube.
Polished content
Most of the content uploaded to TikTok is rough and ready. It’s not well-edited or professionally shot. It’s straight from the phone to TikTok. And for most people that works.
But that doesn’t mean you can’t create high-quality content on TikTok. In fact, taking the time to produce quality content can really make your videos stand out and gain more views.
Consider investing in a good camera or lighting equipment to improve the overall look of your videos. Use editing software to refine your clips and add effects if needed. And don’t forget about sound. Using a good microphone or music can really enhance the viewing experience for your audience.
Music trends
New and old songs trend constantly on TikTok, and you can tap into this TikTok trend to keep your brand in people’s feeds.
If you’re willing to put yourself out there, lip-syncs are always popular on TikTok. Pick a trending song and add your spin to it.
You can also use music in the background of your videos to enhance the tone of your content. Be creative and experiment with different songs to see what resonates with your audience.
And, of course, there’s always TikTok dances to trending music. These are always popular on the platform and can be a fun way to connect with your audience.
Not sure what music to choose for your TikTok video? Check out their sound trends page. It will show you the top trending songs on the platform.
To find trending sounds, look at TikTok’s curated sound library. To get to the sounds, tap the ‘+’ button on the bottom middle of your screen. Then tap the music note icon on the right
There you’ll find tons of recommended sounds just for you, as well as a set of sounds curated by TikTok.
TikTop Shop
The TikTok shop allows brands and creators to sell their products directly on TikTok, without needing to send people to a third-party website or do anything else that would add friction to the shopping experience.
Expect more and more brands and creators to use the TikTok shop in 2025 to promote their products and services.
The key to succeeding with the TikTok shop is authenticity. The TikTok algorithm can get your profile and product in front of an audience, but only authenticity will actually drive sales.
When promoting your brand, be open and honest about your products. Talk about who each product is best for and who would benefit from other products. It may sound cliché, but you really do have to sell from the heart to succeed with this TikTok trend.
How to create TikTok content that stands out
If you want your content to stand out on TikTok and draw people’s attention, it needs to be good. It needs to be compelling enough to make people stop swiping and watch. Here are some ways you can make your content stand out from the crowd.
Use relevant hashtags
Hashtags are a great way to make your content more discoverable on TikTok. Use trending hashtags to reach a larger audience and use relevant, niche hashtags to target a specific audience. Just be sure not to overdo it with hashtags as it can come across as spammy.
To find relevant hashtags, go to the TikTok creative center and click on “Hashtags”. There you’ll see a list of trending TikTok hashtags.
Create curiosity
If you want your content to stand out amidst the sea of sameness, you need to create curiosity. When titling your videos, use words that are going to motivate users to click on your video. Ask a question, tease something interesting, or use a cliffhanger to leave viewers wanting more.
Utilize effects and transitions
TikTok has a huge library of effects and transitions that can make your videos stand out visually. Experiment with different effects and see what works best for your content. Just be careful that you don’t go overboard with the effects. You don’t want to take away from the quality of your video. Use effects and transitions that augment the content of your video.
Post consistently
If you’re only going to post once every other month, don’t expect to get much out of TikTok. You need to post consistently to get any traction with viewers. The more content you have out there, the more likely you are to be discovered. Plus, regular posting will help keep your current followers engaged and increase the chances of new viewers finding your content.
Engage with other users
Engagement is key on TikTok. Take time to watch and interact with other users’ videos. Like, comment, and share. Respond to comments on your own videos to show your audience that you pay attention to what they say and value their input. This will also increase your visibility on the app and attract more followers.
Collaborate
Teaming up with other creators is a great way to expand your audience and get your brand in front of more people. Find creators with similar content or audience and collaborate on a video together. This will introduce your brand to new viewers and bring fresh ideas and perspectives to your content.
Pay attention to Instagram
This may sound counterintuitive, but paying attention to Instagram trends can also help you understand what’s trending on TikTok. The two platforms share a lot of similarities, with Instagram Reels being almost identical. When something starts to trend on Instagram Reels, there’s a good chance that it’s trending on TikTok as well.
Use Picsart TikTok templates to stay on trend
Does the thought of creating TikTok content overwhelm you? It’s understandable. It can be tough to create great-looking content. That is unless you’re using one of the dozens of Picsart TikTok templates available. The templates are pre-designed by professional graphic artists and can make your content look like it took hours to produce even though it will take much less time.
Pick the one that most aligns with your brand’s aesthetic and start customizing with your content. This will save you massive amounts of time and effort while still keeping your content on-trend.
Conclusion
TikTok trends come and go, and you don’t have to stay on top of every single one. What matters is that you’re trying. Whether you choose AI-generated content, trending music, interactive challenges, or any of the other trends, give it your best effort. Remember, your audience wants authenticity. It doesn’t have to be perfect.
Don’t be afraid to experiment. Try something, analyze the results, and then try again based on what you learned. Above all else, be consistent in your approach. With consistency and authenticity, you can win the TikTok game.
