The holiday season is usually a time when many begin to relax and switch off for the Christmas break, but for small businesses it’s often crunch time. December is prime time to connect with your audience, drive engagement or sales, and close the year on a high note. No matter what your business does, whether you’re selling made-to-order fashion, to running your town’s favorite café, social media can play a vital role in how your business performs during peak periods.

Here are five key posts for your content calendar this December, along with tips to make them stand out from the crowd.

1. The Informative Carousel

Best platforms: Instagram, TikTok, Pinterest, Facebook

When holiday shopping is in full swing, your followers will be on the hunt for helpful advice. A carousel post can be your secret weapon to deliver value in a swipe-able, easy to digest format, which you can also make visually captivating.

Some ideas to get you started:

  • Gift Guides: Showcase your products or services as the perfect gifts for a specific demographic. Think “Gifts for Coffee Lovers” or “Stocking Stuffers Under $20.”
  • What to Wear: Provide holiday outfit inspo, featuring your clothing line, accessories, or even your styling tips for party season.

Don’t forget to keep it festive! Use Picsart tools to add holiday-themed graphics, cozy backgrounds, or snowflake overlays to make your carousels pop.

2. The Meme

Best platforms: Twitter, LinkedIn

Holidays can be stressful, and sometimes your audience just needs to switch off and have a laugh for a moment. Share a holiday-themed meme that’s both hilarious and relevant to your business or industry.

Examples: 

  • If you’re a bakery: Post a meme about the chaos of last-minute cookie orders. 
  • If you’re a marketing agency: Try something funny about the avalanche of year-end reports. Kermit the Frog smashing the keyboard is always a classic.

Memes are the perfect way to humanize your brand and join in the online festivities.

Pro tip: Keep it light and avoid anything too niche. Your meme should resonate with as many followers as possible for maximum shareability.

3. The TikTok Trend

Best platforms: TikTok, Instagram

TikTok is the gift that keeps on giving when it comes to trending content opportunities. Hop on a popular holiday trend and give it your own twist. 

Some ideas:

  • Showcase a behind-the-scenes look at how your products are made (holiday edition)!
  • Hop on a viral holiday dance trend with your team.

Not sure which trends are on top right now? Check out our What’s Hot: Social Media Trends of the Week blog for inspiration.

4. The Heartfelt Thank You

Best platforms: All

The end of the year is a time for gratitude, and your audience will appreciate hearing how much you value their support. Create a post to thank your customers, followers, and team for making this year memorable. This makes your audience feel special and will encourage them to continue to champion your business.

You could try:

  • Sharing a short video message expressing your gratitude.
  • Posting a carousel with highlights of your business’s 2024 milestones, giving a shoutout to your supporters.
  • Include a fun “holiday card” image designed with Picsart to make it extra festive.

5. The Year in Recap

Best platforms: Instagram, Facebook, LinkedIn, TikTok

Take a moment to reflect on your year and share your journey with your audience. A post recapping your year is a great way to show how far you’ve come and build excitement for the year ahead.

Your recap could include:

  • Milestones like new product launches, big wins, or customer growth.
  • A “top moments” TikTok or reel featuring photos or videos from the past year.
  • Insights into what you’ve learned as a small business owner in 2024.

Pair it with an upbeat caption to thank your followers for being part of your continuing journey, and hint at exciting things to come in 2025. From adding festive touches to gift guides to creating heartfelt thank you cards, Picsart has everything you need to nail your social media posts this holiday season.

Ready to create content that dazzles? Download the Picsart app or visit picsart.com to make your December content sparkle. 

Empowering the Creator in Everyone

Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.