The “demure and mindful” TikTok trend is sweeping across social media, captivating users with its unique blend of modesty and self-awareness. This viral phenomenon has brands and entrepreneurs alike seeking ways to incorporate its essence into their content strategies. But what’s driving this trend, and how can you harness its potential to elevate your brand’s visibility?
In this guide, we’ll explore the origins of the demure and mindful trend, examine real-world examples of brands successfully leveraging it, and provide actionable strategies for creating compelling demure content. Whether you’re marketing a sophisticated office product or adding a touch of wit to your social media presence, this article will equip you with the tools to effectively utilize this trend. Let’s delve into the world of demure content and discover how it can transform your brand’s online presence.
Decoding the “Demure and Mindful” phenomenon
The demure and mindful trend originated from TikTok user Jools Lebron (@joolieannie), whose videos playfully exaggerate the concept of modesty and mindfulness in everyday situations. The trend’s appeal lies in its gentle mockery of overly polite behavior, creating an amusing contrast with the often brash nature of social media content.
Phrases like “very demure,” “very cutesy,” and “very mindful” have become hallmarks of the trend. Users across platforms are now incorporating these terms into their content, often with a touch of irony. The trend has even spawned its own vocabulary, with terms like “demurtsey” (a demure cutesy) entering the social media lexicon.
Brands embracing the demure wave
Forward-thinking brands are already capitalizing on the demure and mindful trend, using it to showcase their products and services in fresh, engaging ways. It’s always helpful to take a look at how different brands approach this trend for a healthy dose of inspiration.
@pricelineau Demure makeup 101 with our beauty advisor Amelia ✨ #demure #revolutionmakeup #skintint #pricelineau #minimalmakeup #pricelinemakeup @Priceline Watergardens
Priceline Australia on TikTok used the popular soundbite for a “demure and cutesy” promotion for a makeup range. The video effectively utilizes the lighthearted trend to position the product as a perfect addition to natural makeup looks. It even lists the ingredients in the video.
@zillow the most mindful, most demure house hunting partner, @joolieannie
Zillow partnered with the trendsetter herself to create a fun Instagram reel that perfectly incorporates the seemingly unrelated trend with real estate! It doesn’t necessarily promote anything specific, but it does provide an entertaining break for their audience while showing that their brand can keep in touch with trends.
@joolieannie
Over on Threads, fashion influencer Julia Corot Comil partnered with fashion brand Everlane to show off how items from the latest collection can help put together perfect for the “demure fall”.
@headspace Why does it feel like this trend was made for us? All the credit to @Jools Lebron 🫶 #Demure #mindful #walk
Headspace has seamlessly integrated the concept of “demure and mindful” into their meditation content, offering practical tips on bringing a sense of calm and authenticity to both daily life and personal appearance.
@oddmuselondon lets just not talk about what Aimee is wearing okay?? 👀🫣 #oddmuse #oddmuselondon #luxury #fashion #brand #photoshoot #photography #fashionbrand #brandowner #fall #autumn #outfit #new #exclusive #model #studio #demure
Fashion brand Odd Muse London used the trend for a fun behind-the-scenes teaser for their fall collection brand shoot. The post effectively manages to highlight their ability to keep up with trends, show their fun side, and tease a new collection at the same time.
Crafting your demure content strategy
Ready to infuse your brand with some demure charm? Consider these expanded tips to guide your content creation:
- Identify relatable scenarios: Seek out everyday situations where your product or service can shine in a demure light. A spa might showcase a “very mindful” approach to a morning skincare routine, while a coffee brand could present a “demurely caffeinated” morning routine.
- Embrace subtle humor: The key to this trend is its light-hearted nature. Don’t shy away from gentle self-mockery or playful exaggeration. A cleaning product brand, for instance, could depict a “very demure” approach to tackling tough stains, adding a touch of whimsy to an otherwise mundane task.
- Maintain brand authenticity: While embracing the trend, ensure your content aligns with your brand’s core values and voice. A luxury brand might interpret “demure” as understated elegance, while a youth-oriented brand could lean into the more playful aspects of the trend.
- Cross-platform adaptation: While the trend originated on TikTok, adapt your demure content for other platforms. A LinkedIn post could humorously describe a “very demure approach to networking,” while an Instagram story might feature a “mindful unboxing” of your product highlighting the environmentally-friendly packaging.
- User-generated content: Encourage your audience to create their own demure content featuring your products. This not only boosts engagement but also provides you with a wealth of authentic, trend-aligned content to share.
- Embrace the DIY aesthetic: You can choose to make very demure videos with just subtitles or go the static route and create appealing product shots with cutesy captions. The latter is perfect for paid promotion or just static social media posts. To achieve this with the least amount of effort, tap into Picsart’s all-inclusive AI photo editor to quickly put together polished visuals with background and text tools.
As you embark on your demure content journey, continue to experiment and refine your approach. The digital landscape is ever-evolving, and staying attuned to emerging trends like this can give your brand a significant edge. Embrace your brand’s demure side, and watch as your audience engages with your content in new and exciting ways.