Welcome to the newest installment of Let’s Make It: Taropy by Melody, where we’ve been following Picsart’s Senior Copywriter, Melody Nazarian, on her journey into entrepreneurship. Having recently launched her tarot reading business with a twist, Melody has developed branding that is consistent with her vibe and offering. With the help of Picsart, she transformed her vision into a visually stunning identity that captures the magic of tarot. Here’s how she did it!
Channeling the Vibe Through Colors, Fonts and Logos
When first approaching her branding, Melody didn’t have a specific color scheme that she wanted to adhere to, but she did know the feelings that she wanted to evoke: mystery, magic, and approachability.
“I didn’t have a color scheme or font in mind, per se, but I did want to exude a magical, mystical vibe that’s striking but approachable. Once I created my logo with the AI Logo Maker, the tool gave me a bunch of options to play with. From those designs, I could envision what I wanted for my final colors and font.”
Picsart’s AI Logo Maker helped Melody to discover a realm of possibilities for her branding. Each option helped her to refine and manifest the perfect look for her brand, bringing it into reality. Taking a logo one step further to create a brand kit is a quick, easy and effective way to have your branding ready to go when looking to create social media assets
Tapping into Key Inspirations
Tarot decks may be for reading, but they can also be considered tiny works of art, featuring intricate details stooped in meaning! Melody knew she wanted to capture that beauty in her brand, blending tarot imagery with celestial elements.
“Tarot cards are beautiful, so I knew I wanted some element of tarot-inspired cards in my assets. Because I wanted an ethereal, mystical aesthetic, I knew I needed celestial elements, like stars, the sun, sparkles, the evil eye, etc., so I created a Pinterest board, where I saved images that inspired me.”
With Picsart, she could take those inspirations and turn them into captivating visuals, which together effectively represent her brand, Taropy by Melody.
Making Necessary Decisions and Remaining Adaptable
Branding is a journey of exploration into the heart and soul of a business. Like any good tarot reading, you have to be willing to adapt. While she loved her original logo, feedback from external sources helped her see room for improvement.
“There were elements I had to change in the beginning, but I wouldn’t say they were tough choices, just choices that had to be made for the betterment of the brand. For example, early on I had generated a logo that I really liked, but with the help of my friends and mentors, I realized it was too simple. The minimalistic vibe spoke to my personal style, but I had to dress it up a bit to create my brand’s aesthetic.”
Making those necessary changes was a breeze with Picsart’s tools. With logos taking mere seconds to generate, Melody was able to explore numerous options before settling on one that she felt spoke to the essence of her brand.
Giving the Universe a Helping Hand
To share the magic of Taropy by Melody, the business had to first be brought to life. By using a few key tools, Melody was able to create her brand identity, as well as content to build her visibility.
“The main tools that helped me (and continue to help me) create my brand identity include Picsart’s AI Logo Maker, ChatGPT, and Picsart’s mobile and web editor. In particular, the video editor has become my best friend in showcasing the type of video content that speaks to my style and personality.”
From designing a mesmerizing logo to editing social media content that aligns with her brand, Picsart provided the tools needed to keep everything polished and professional, while maintaining aesthetics and a tone that are true to Melody’s mystical offering.
A Magical Brand Brought to Life
Although Melody likes to leave a lot of her strategic decisions to the whim of the universe, by incorporating key Picsart tools like AI Logo Maker and Fonts into her brand development and content processes, she has been able to combine magic with technology in pursuit of her dreams. With the right mix of creativity and AI-powered assistance, this tarot entrepreneur was able to craft a beautiful brand that reflects her mystical spirit and unique style.
Take this as your sign to embrace what makes you special and realize it through tailored branding. Head over to picsart.com or open up the Picsart app to create your own.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.
