Do you dream of being a YouTuber? Of making loads of money while also doing something you love. Having the freedom to create your own content and connect with millions of people around the world.
Sounds amazing, right?
But how much do YouTubers make in 2025? Can you really support yourself full-time by posting videos on YouTube? Let’s find out.
How much do YouTubers make per 1,000 views?
First things first: the data. YouTubers usually make between 0.1 to 0.3 per view. Which means they make somewhere between $10 – $30 per 1,000 views.
Notice that we said that’s how much YouTubes usually make.
The amount YouTubers make per 1,000 views really depends on a number of factors:
- Niche: Certain niches attract advertisers who are willing to pay more for ad space, which translates into a higher Revenue Per Mile (RPM – Mile = 1,000 views)
- Audience demographics: Viewers from countries like the United States and the UK often get more per view because advertisers are willing to pay more for those audiences.
- Ad types: Some types of ads pay more than others. For example, skippable ads tend to have a higher RPM than non-skippable ones.
- Video length: Longer videos can include more ads, leading to higher revenue per 1,000 views
So while 0.1 – 0.3 per view may be the average, it’s not uncommon for YouTubers in certain niches with a strong US audience and skippable ads to make closer to $50 per 1,000 views.
How much does YouTube pay to creators?
As you would expect, YouTube takes a substantial chunk of all revenue generated by creator’s videos. They take 45% and give 55% to the creators. So if a YouTuber generates $10 in revenue for every 1,000 views from ads, YouTube keeps $4.50 and the creator gets $5.50.
Top 3 earning YouTubers
Okay, now that you know how much YouTubers make per 1,000 views, let’s look at some of the top earners on YouTube.
MrBeast
James Stephen Donaldson, aka Mr. Beast, is the top money maker on YouTube by a long shot. He has more than 300 million subscribers and it’s estimated that his annual income is somewhere around a whopping $700 million. His channel focuses on doing crazy giveaways and putting people
It’s not uncommon for his videos to get more than 50 million views.
So how well does YouTube pay?
If you’re doing the math:
50,000,000 views x 0.3 per view = $1.5 million.
That’s a chunk of change to be sure.
Like Nastya
Anastasia Sergeyevna Radzinskaya, aka Like Nastya, is the star of the very popular YouTube channel Like Nastya Vlog. The 10-year-old has more than 120 million subscribers and it’s estimated that her annual income is around $106 million. What does Nastya do on her channel? Her content is fun and educational and includes songs, toy unboxing, and more family-friendly content.
PewDiePie
Coming in third on the list of top-earning YouTubers is Felix Arvid Ulf Kjellberg, aka PewDiePie. The Swedish content creator has over 110 million subscribers and makes an estimated $40 million per year. His channel focuses on gaming commentary and reviews, but he also creates humorous videos on a variety of topics. PewDiePie has stirred up controversy in the past due to remarks he made, but that hasn’t stopped him from being one of YouTube’s biggest stars.
Want to create great YouTube videos and start earning?
Think you’ve got what it takes to be YouTube’s next big star? Then you’re going to want to use Picsart’s YouTube tools:
- Video maker: With thousands of professional stock videos and backgrounds, you can create your next social media post, promotion, presentation, etc.
- YouTube thumbnail maker: Easily design eye-catching thumbnails to grab your audience’s attention.
- YouTube thumbnail templates: You don’t have to start from scratch. Use one of our professionally designed templates to jumpstart your next video.
- AI video filters: Create stunning video filters simply by uploading your image and describing what you want the filter to look like.
- Text-to-video: Turn any text into a video with our AI technology. Perfect for creating engaging quotes, titles, and more for your YouTube videos.
Conclusion
All this talk about how much YouTubers make has made one thing clear: you can definitely make money on YouTube if you’re willing to put in the work. Yes, your earnings may vary. You probably won’t be making Mr. Beast money. But if you’re willing to put in the time, you can make YouTube your money-maker.
Whether you’re just getting started or looking to take your channel to the next level, having the right tools can make all the difference. With Picsart’s video tools, you can create eye-catching content, design attention-grabbing thumbnails, and enhance your videos effortlessly.
