Pick the brief describing something you would happily make anyway, and everything after it gets easier. Picsart Earn posts paid creator briefs on a single board with the rules written down up front, and the ones creators actually finish are the ones that match how they already work. Choosing by budget alone is the fastest way to abandon a submission halfway through.
The short answer
Open the board, ignore the money for a minute, and find the brief describing something you could make this week.
The process is three steps:
- Pick an active brief that fits your content and your social accounts.
- Make the post, following the brief.
- Submit your entry and track it from the Earn dashboard.
The hard part is step one, which is why it deserves more than a glance at the payouts.
What a campaign brief is
A campaign brief is a job listing with the terms already attached. It covers who can join, what to make, where to post, and how you get paid, and all four sit on the page before you start rather than arriving after you submit.
Three parts of it decide whether a brief is right for you.
How you get paid. Some campaigns split a budget across submissions by performance, some cap what a single post can earn, and some pay a flat amount per accepted video. Those reward completely different work. Knowing which one you are in tells you whether to make one careful piece or several quick ones.
What actually counts. The reward logic names the qualifying actions, how they get checked, and the window during which they count. A post that takes off three weeks after that window shuts earns nothing.
What the rules allow. Content rules cover what you can claim and what you must not edit, while format rules set the length, the tags, and the channel. Read both before you create, not after.
One thing worth saying plainly: a brief you receive is not the same as a brief you write. Most advice about briefs is aimed at the marketer authoring one. On the Earn board you are on the other end of that document, so your job is reading it accurately and deciding fast.
What is actually on the board
The range is wider than most people expect. Briefs have called for:
- Product ads and demos
- Story and character pieces
- Tutorials and how-tos
- Design and building ideas
- Satisfying, ASMR, and animal video
- Clipping work built from an approved source pack
Some have ruled out AI entirely, and others are built around it.
Budgets on live campaigns have run from $1,500 to $5,000, with clipping briefs at the top of that range, and finished campaigns have paid up to $10,000 for a single post. A few skip performance altogether. One live brief pays a flat $30 per video and says outright that no social media is needed, and a finished one paid cash per video with no view target at all.
Campaigns open and close quickly, so treat any single brief as an example rather than a fixture. What stays constant is the spread. There is nearly always something for someone who films, someone who generates, and someone who edits.
Four ways to narrow it down fast
The filters at the top of the campaign board do most of the work when you use them in this order.
Start with format. Most briefs want video, so this thins the list fast once you know what you are willing to shoot or generate.
Then your channels. The board filters by social channel, so you can show only briefs matching accounts you actually post on. A campaign needing a channel you do not use is a non-starter, however good the payout looks.
Then budget, if it matters to you. There is a filter for larger campaigns only. Useful later, distracting on day one.
Then read what is left properly. Two or three briefs will survive the filters, which is a readable shortlist, and reading them fully is the part most people skip.
Match the brief to your style
Style sounds vague until you turn it into a question about output. What did you make last month, and which brief is asking for something close to it? Working back from your own habits beats reading every campaign in order.
| You already | Look for briefs asking for |
|---|---|
| Film yourself talking to camera | Tutorials, product demonstrations, and reaction-style pieces |
| Generate images or video with AI | Story episodes, design concepts, landscapes, and transformation briefs |
| Cut other people’s footage | Clipping campaigns, where the source material is handed to you |
| Shoot products or flat lays | Product ad briefs and anything built around a physical object |
| Post nothing at all yet | Flat-fee briefs that pay per video and require no social account |
Check that last row before you rule yourself out, because some briefs pay for the work itself and never ask where you posted it.
Learn from the campaigns that already ended
Finished briefs stay on the board on purpose, and they are the most underused thing on the page. Live campaigns come and go, while the completed ones sit there holding all the detail about what this actually involves.
Read three or four before you start anything live. You will see how specific the instructions get, how big the payouts really run, and which formats keep coming back. Certain themes appear more than once, which tells you something about what tends to get commissioned.
Start with one, then widen
You can join more than one active campaign, and that is worth doing once you know how the process feels. Doing it on day one is how people end up with three half-finished submissions.
Finish one brief end to end, submit it, and read the result. Produce the work with whatever the brief calls for. The AI Image Generator and AI Video Generator cover the generation briefs, Persona handles character-led series, and the Picsart Video Editor does the trimming, captions, and sizing clipping briefs need.
Frequently asked questions
A paid creator brief. Each campaign sets out who can join, what to create, where to post, and how payouts work, so the terms are visible before you start rather than after you submit.
Pick one this week
Choosing gets easier once you stop treating it as a bet. The board is a list of jobs with the terms written down, and the only real mistake is picking one you were never going to finish.
Browse the open briefs on the Earn campaigns page, filter to your format and your channels, then read the two that survive.
