With countless brands competing for your customers’ attention, video content is a must-have for any brand. Studies show that nearly 65 percent of online traffic is video traffic. At the same time, people are increasingly turning to dynamic video content over static forms of content, like text and images.
What does that mean for your brand? Video is the future of marketing. Even if you don’t have any experience with video, you need to switch up your strategy with high-quality videos to stay ahead of the competition.
Fortunately, with the power of AI, it’s easier than ever to create engaging videos. Here’s how Picsart’s AI video generator can transform your marketing game with conversion-worthy content.
How can artificial intelligence help with video creation?
Whether you’re creating videos for social media or promoting an upcoming product launch, AI video generation can transform your content marketing strategy. With AI video creation tools, you can create professional-quality videos in a matter of minutes — all without spending hours brainstorming ideas, searching for venues, and hiring a professional production team.
Above all else, using AI for video creation helps you save time and money. Instead of hiring a professional editor, you can use AI tools to create high-quality videos at a fraction of the cost. AI can also help automate repetitive tasks like captioning, editing, and adding effects, so you can create engaging content quickly.
Even if you don’t have any technical skills, learning how to create AI videos can help you gain an edge over the competition. With AI at your side, you can create personalized and targeted videos to captivate your audience and drive conversions.
How to make AI videos with Picsart
Ready to ignite your brand with amazing video content? AI-generated videos can help you save hours on video production — all while generating videos specific to your needs and vision. Here’s how to make AI-generated videos with Picsart to elevate your marketing strategy.
- Open the Picsart AI video generator to start creating AI-generated videos.
- Describe your creative vision. Write a detailed text prompt in the text box. For the best results, get specific about your video production ideas, desired video style, and any other creative elements you want to include in your video.
- Customize your video’s style. Choose from different styles, moods, color palettes, and more to create the perfect video for your brand identity. From vibrant neon colors to stunning Michelangelo-style art, Picsart’s library of custom settings offers countless options to bring your video to life.
- Generate your video. When you’re finished personalizing your video, click the Generate video button to let our generative AI work its magic.
- Preview the video content. Preview your new AI-generated video. From there, you can generate the full video and refine the design as needed using our editing tools, AI video filters, and more.
- Download your video. Click the Export button to download the video.
Transform your videos with text-to-video AI
From scroll-stopping videos for your Instagram account or branded video content, we’ve got you covered. Here’s how our intuitive AI video generator can turn simple text prompts into attention-grabbing videos that resonate with your target audience.
- Enjoy endless options for personalization. Create the perfect video to highlight your brand’s personality with Picsart’s extensive custom video settings. From eye-catching pop art videos and futuristic 3D illustrations to vintage black-and-white videos, it only takes a few clicks to customize AI-generated videos to meet your artistic vision.
- Elevate your content with AI video filters. Want to take your content to the next level? Stand out from the crowd with AI video filters, effects, and more. Effortlessly mix up your video style with unique AI video effects. Just upload your existing video files (or generate fresh videos using AI), describe your vision, and let AI take care of the rest.
- No technical experience? No problem. Even if you’re creating videos for the first time, you won’t have to worry about wasting time on low-quality content. Our smart generative AI creates engaging videos based on your vision, so you can promote your brand with amazing content — even if you don’t have any video editing experience.
- Create amazing videos free of charge. It’s time to stop wasting your marketing budget on professional video production teams, video editing, and camera equipment. Create videos free of charge and maximize your marketing ROI with the power of AI.
How to incorporate AI videos into your marketing strategy
Now that you know how to create attention-grabbing videos with AI, you can start incorporating video content into your marketing strategy. Here are a few ideas to help promote your brand and increase your conversions with AI-generated videos.
Experiment with different genres and styles
To stand out from the sea of marketing videos and make an impact on your audience, you need to experiment with different video genres and styles. Trying different genres and styles can help you find what resonates best with your audience.
By testing different types of videos, such as explainer videos, product demos, or customer testimonials, you can gain insight into what types of videos your audience engages with the most. Then, you can create high-performing content that drives real results.
At the same time, different styles can help convey your message in a more impactful way. Make sure to experiment with different custom settings, from fun steampunk styles to soft cinematic videos, to find the best fit for your brand and audience.
Captivate your audience on social media
From AI image generators to video creation tools, AI content creation can be especially useful for brands, influencers, and marketers looking for new and innovative ways to reach their target audience on social media.
Learning how to create videos with AI can streamline the content creation process for brands, making it easier to generate personalized content for different audience segments. Ultimately, this level of personalization can increase engagement, build brand recognition, and boost sales.
Enhance your website with dynamic content
Want to make your website stand out from the rest? Dynamic video content is the answer. While static text and images can be effective, dynamic video content can better resonate with your audience and keep them engaged for longer periods.
After all, videos can be a powerful brand storytelling tool. Not only do they evoke emotions in a way that static text and images can’t; they’re also amazing tools to showcase your products or services in action, giving your audience a better sense of what you have to offer.
Another added benefit of video content? Google and other search engines tend to favor websites that incorporate video, so incorporating video into your web content can help improve your SEO rankings and increase your visibility on search engines.
Top 5 AI-generated video ideas
Ready to take your marketing strategy to the next level? Once you’ve learned how to create AI videos, it’s time to start brainstorming fresh video content ideas. Here are a few of our favorites to help you find inspiration.
1. Personalized Greetings
When it comes to marketing, personalization can make all the difference for your audience. By sending personalized video greetings to customers on special occasions, you can show your customers how much you care about their dedication to your brand.
Using AI, you can input customer data like names to create tailor-made videos. These gestures not only foster customer loyalty but also enhance your brand’s reputation for going the extra mile to connect with your customers. Win-win!
2. Local Ad Campaigns
Creating AI-generated videos for a larger brand? For businesses with a global reach, AI videos can be customized for different regions and languages. This way, you’ll ensure the marketing message remains relevant and resonates with diverse audiences.
3. Virtual Influencer Collaborations
Brands can partner with AI-generated influencers or avatars to create click-worthy collabs. These influencers can embody your brand’s persona and promote products in a way that resonates with your followers, helping you put a face to your brand’s unique identity.
4. Engaging Storytelling Ads
Brand storytelling lies at the heart of effective advertising. With AI-generated videos, you can craft compelling narratives that draw viewers in and emotionally resonate with them. All you have to do is think of a story, type your prompt into text-to-video AI, and add the finishing touches with AI video filters and effects.
AI-generated stories are especially useful for telling your brand’s origin story, showcasing values, and evoking feelings that drive consumer engagement. Plus, with the help of AI, you’ll be able to spend more time crafting an effective story and less time worrying about video production.
5. Dynamic Social Media Content
Let’s face it: Keeping up with the constant demand for fresh social media content can be challenging, especially if you’re posting daily. Fortunately, our AI video creator can help you save time with content creation by automatically creating short, attention-grabbing clips that can be shared across various platforms.
This frees up time and resources for marketers to focus on other strategic marketing initiatives. It’s also a great way to keep up with the latest social media trends without wasting hours on production and editing.
FAQs
Before you start using text-to-video AI to promote your brand with engaging videos, here’s everything you need to know to upgrade your video marketing strategy with AI.
- What’s the difference between AI-generated videos and traditional videos?
AI-generated videos are created using artificial intelligence algorithms and computer-generated graphics, while traditional videos are filmed using cameras and human actors. As a result, AI videos can help you save time and money on video creation while stimulating hyper-realistic environments and characters.
- How can AI-generated videos be used in marketing and advertising?
AI-generated videos can be used to create personalized content for your target audience, which helps drive engagement and conversions. They can also be used to create demonstrations or explainer videos, which can help boost sales for more complex products and services.
- Is it possible to achieve a unique and creative style with an AI video creator?
Absolutely! Picsart’s text-to-video AI offers a wide range of customization options, so you can choose different fonts, music, filters, and more to create a personalized video aligned with your brand’s unique identity.
- What skills are required to effectively use AI video creation tools?
No technical or design skills are required to use Picsart’s AI video generator tool. All you have to do is enter a detailed text prompt, refine your video, and share it online. It’s that simple.
- How does AI help optimize videos for search engines?
AI helps optimize videos for search engines by analyzing the content of the video, identifying relevant keywords and topics, and suggesting tags and descriptions. AI can also analyze user behavior and engagement with the video to determine its relevance and popularity, which can improve its ranking in search results.
