If you’ve been doom scrolling over the last week, you may have seen some of your favorite TikTok creators plugging their other social channels. The impending TikTok ban has influencers, businesses, and consumers alike wondering what the near future of one of the most used social media platforms in the world will look like. If you’re trying to figure out what your next steps should be in preparation, look no further. Use this comprehensive list to get ready for all eventualities.
What is it?
To clarify – this ban won’t happen everywhere. It’s only the United States that will be impacted if the ban goes ahead as planned. Unless sold in the coming days, the popular app will no longer be available to American users, due to a ruling by US officials. However, if you’re a business operating with the US as a key target market, it will be necessary to adapt social strategies to be sure you’re not losing the attention of your primary audience. The app won’t necessarily disappear from our phones, but it’ll no longer be available to download or update.
When will it happen?
The ban is due to take effect on January 19th 2025.
How should I prepare?
- Save your videos
- Make sure to keep all of your content saved by downloading it from the app. These videos can be repurposed for other platforms as and when you like.
- Share your other social media channels
- Even though the app itself won’t be going dark, users may begin to leave the platform. Keep your audience by sharing the handles of your accounts on other platforms.
- Cancel your ads
- Any ads that are being run for the affected region should be reevaluated, and if needed, cancelled.
- Check and save your analytics
- Don’t lose all of the data you’ve gained on the platform. Keep information on your content’s performance and audience by recording it.
- Become familiar with Instagram Reels
- It may have been a running joke that Instagram Reels users see the same video content from TikTok months after it was first published, but the tables may be turning in favor of the feature. Learn how to use Reels for a quick and easy alternative.
- Explore other social media options
- If Instagram isn’t your thing, consider other channels that may be a good fit. YouTube Shorts, LinkedIn, and Facebook are all options that have video sharing options. However, it has been reported that many TikTok fans have been flocking to a close alternative, RedNote.
What should I do next?
- Keep posting on TikTok and repurpose content to other platforms.
- Monitor the situation – it’s possible the ban won’t go ahead.
- Rethink your social media strategies.
- Keep an eye out for a shift in trends. Images or longer-form video content may gain popularity.
To create content that works for every platform, download the Picsart app or head to picsart.com.
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