Over the past few years, the use of artificial intelligence (AI) has grown dramatically — and it’s not slowing down any time soon. Today, from enterprise-level organizations to small businesses, over 80 percent of industry experts integrate some form of AI tech into their online marketing efforts.
What does that mean for your business? Whether you’re a blogger, entrepreneur, or influencer, AI-based marketing tools should be a part of your marketing action plan. With AI on your side, you’ll be able to create an effective marketing strategy, achieve your goals, and streamline your workflow while focusing on the more important aspects of your business.
So, what are you waiting for? From AI-powered writing assistants to graphic design tools, let’s take a deep dive into the best AI marketing tools for your strategy.
What are AI marketing tools?
Before we explore the ins and outs of AI marketing, let’s start with a definition. An AI marketing tool is a software or platform that leverages artificial intelligence algorithms to analyze and optimize marketing campaigns. These tools can help businesses automate tasks, segment audiences, personalize content, and predict customer behavior to create powerful strategies that anticipate your customer’s next move.
Some popular examples of AI marketing tools include chatbots, predictive analytics software, and recommendation engines. With AI marketing tools, businesses can improve their marketing strategies, increase engagement and conversions, and ultimately drive growth.
Benefits of AI tools for marketing
No matter what industry you’re in, you’ve probably already noticed that AI tools have become increasingly prevalent in marketing thanks to their wide-ranging benefits. Here’s how AI can take your marketing strategy to the next level.
Enhanced data analysis and insights
AI tools analyze vast amounts of data quickly and accurately, providing valuable insights into consumer behavior and preferences. With the right data at your disposal, you can easily create campaigns that align with your target audience’s preferences. However, this data-driven advantage is contingent upon robust cybersecurity measures. Enterprise cybersecurity becomes crucial in this context, ensuring that the sensitive data analyzed by these AI tools is protected from potential breaches.
Simply put, AI tools analyze data using algorithms to identify patterns in datasets. These tools process data from various sources, including social media, website analytics, and customer demographics, to paint a comprehensive picture of your marketing strategy.
Personalized customer experiences
AI-powered tools can also segment audiences based on their behaviors and preferences, enabling marketers to leverage behavioral targeting and personalize their messaging to reach specific audiences more effectively.”
AI tools use multiple techniques to segment audiences, including demographic data, purchase history, website behavior, and social media interactions. Ultimately, AI can help brands optimize their marketing efforts by delivering the right message to the right audience at the right time.
Increased automation and efficiency
The right AI tools can help streamline your workflow so you can save time on data analysis, market research, and other time-consuming marketing tasks.
AI can quickly analyze large data, allowing marketers to gain insights into customer behavior and preferences. AI can also automate repetitive tasks such as lead scoring and email marketing by using email automation tools, so you can focus on more strategic activities.
Predictive analytics and decision-making
When it comes to marketing, AI can improve the accuracy and speed of decision-making through predictive analytics and real-time data analysis. These tools can make predictions and recommendations based on past data, which helps marketers optimize their campaigns and maximize their return on investment (ROI).
8 Life-changing AI marketing tools
Artificial intelligence can transform your next marketing campaign. But with so many AI tools on the market, how can you choose the right options for your business? Here are some of the best AI tools to help you save time and effort on tedious marketing tasks.
1. Picsart
Need some inspiration for your next creative project? Whether you’re planning your next product launch or promoting an ongoing sale, Picsart’s extensive library of AI-powered tools can help you get started.
After all, you’re already working overtime to run your business — and you deserve marketing tools that work just as hard as you do. From our beginner-friendly AI writing assistant to our AI background generator, you can maximize your productivity without spending hours behind a desk. If you need to make any adjustments, use our online photo editor to add the finishing touches to your designs before sharing them with the world.
2. Quicktools by Picsart
From designing marketing materials to converting image files, Quicktools by Picsart has everything you need to expedite your creative process. Whether you need to create transparent backgrounds for product pictures or generate stylish fonts for your website, Quicktools can take care of your marketing needs in just a few clicks.
The best part? Quicktools doesn’t require any sign-up or third-party software, so you can quickly access tools without cost or registration. With a suite of payment- and registration-free AI tools to convert, edit, and design, you can instantly create scroll-stopping content to promote your business, captivate your audience, and increase engagement.
3. MarketMuse
MarketMuse, an AI content planning software program, helps marketers create high-performing content without spending hours on marketing research. The platform can quickly audit your existing content so you can plan fresh content, save time on topic research, and execute your content marketing strategy with confidence.
In addition to content planning, MarketMuse also offers tools for keyword research, content brief creation, and competitive content analysis. By taking the guesswork out of content planning, you can plan high-converting content to drive sales, engage your audience, and position yourself as an industry expert.
4. Grammarly
Editing content can be time-consuming, but it doesn’t have to be. With Grammarly’s AI-powered editor, you can quickly refine your content and improve your writing skills. Grammarly focuses on the traditional rules of style and grammar, but you can also change the settings for specific tones, audiences, and intents.
You can use Grammarly while working with other apps, such as Gmail, Word, Facebook, and more. The AI tool will highlight errors and suggest corrections that you can implement or ignore. Beyond grammar and punctuation, Grammarly can also spot redundant words and style inconsistencies to boost your professionalism.
5. Jasper AI
Jasper AI, one of the most popular AI-powered copywriting tools, can help you create copy in a wide range of tones and styles on any topic you can imagine.
With Jasper’s brand voice tool, you can combine the power of artificial intelligence with your brand’s unique tone and style to on-brand content. You can also teach the tool about your company’s products and services, audiences, and other specific information so it generates accurate information about your business.
6. Mailchimp
When it comes to email automation, Mailchimp is one of the best tools for the job. Mailchimp’s email marketing tool helps drive web traffic and sales with automations that trigger emails based on customer behavior.
By creating pre-built customer journeys, you can find new ways to engage your audience and implement automation specific to your business. Combined with triggered emails, customer journeys can help you cross-sell products, eliminate abandoned carts, and build a loyal base of repeat customers.
7. IBM Watson Analytics
Looking to optimize your data strategy? Instead of spending hours analyzing data, IBM Watson helps marketers create data-driven decisions based on their specific business goals. With the right analytics at your side, you can confidently make decisions informed by real-time insights, forecasts, and data analytics to drive results for your business.
8. Snov.io
Known as one of the most affordable platforms for email outreach automation, Snov.io has launched a new AI-powered product – Email AI Writer. The tool is embedded into the Snov.io email drip campaigns and helps you reach out to leads with personalized emails even faster than before.
Snov.io Email AI supports you whether you need to create a new email from scratch, improve an existing template, adjust the tone, write an engaging subject line, or translate your email to 36 languages. That’s the moment when an email copywriting team hides inside your email marketing solution to help you build email campaigns that convert.
AI tools for marketing: frequently asked questions
Now that you know the best AI tools on the market, it’s time to integrate them into your strategy. Here’s everything you need to know to craft a comprehensive marketing strategy with artificial intelligence.
- How do AI marketing tools benefit businesses?
The top benefits of AI tools for marketing include enhanced data analysis and segmentation, personalized campaigns with tailored messaging, and fast decision-making. Overall, AI tools help increase efficiency, effectiveness, and ROI for businesses.
- What types of AI tools are available for marketing?
Various tools can help businesses improve their marketing efforts. Some of the most common types of AI include chatbots, predictive analytics, recommendation engines, and personalized content creation tools.
- How can AI marketing tools be implemented in a company?
Before incorporating AI-powered tools into your marketing strategy, start by identifying the specific tasks that can benefit from automation — whether that’s lead generation, social media management, or email marketing. From there, you can choose the best AI tool for each task and integrate them into your current marketing efforts.
- What are some marketing use cases of AI?
AI technology has a wide range of use cases for marketers, including:
- Personalized advertising
- Predictive analytics and data analysis
- Efficient customer service
- Streamlined content creation
- Lead generation
- What challenges and limitations are associated with AI marketing?
Because AI tools rely on data, incomplete or inaccurate data can lead to flawed insights. In addition, AI may not be able to account for all human behaviors and emotions, which can lead to less effective targeting and personalized messaging.
- What are the best practices for using AI effectively?
For the best results, be sure to identify clear goals and measurable key performance indicators (KPIs). Before implementing AI, you should also ensure your data is high-quality and create a schedule to continuously update campaigns and monitor marketing performance.
