Twitter is everywhere—and it’s here to stay. With more than 217 million active daily users, Twitter is full of opportunities to build brand awareness, connect with your community, and grow your business.
Of course, growing your Twitter presence won’t happen overnight, but once your account catches some momentum, it can snowball into an amazing resource. When your audience feels like they can resonate with your brand, they’re one step closer to choosing your business. That’s where Twitter can be your MVP.
If you’re feeling intimidated, you’re not alone. Keeping up with a fast-paced platform like Twitter can feel overwhelming, but it’s possible to maximize engagement without posting new Tweets 24/7/465. Here’s everything you need to know about Twitter engagement, from using Twitter Analytics to increasing your engagement rate, to start crafting a standout Twitter strategy.
Twitter Engagement Meaning: What Is It and Why Does It Matter?
Twitter engagement encompasses all the ways people interact with your brand on Twitter. Your engagements not only include likes, Retweets, and replies, but also brand mentions (tagged or not), followers, embedded media and links, and any other interactions with your brand.
Now that you know what Twitter engagement is, let’s take a step back. If you have a strong following, why should you dedicate time and effort to boosting your engagement? It’s simple: Your number of followers can be a great indicator of how popular your brand is on the platform, but your following won’t mean anything if your followers aren’t engaging with your Tweets.
In other words, Twitter engagement is your ticket to brand visibility. Likes, replies, and Retweets show up in a person’s followers’ feeds, amplifying your reach to countless Twitter users. Twitter can be an incredible tool for building exposure and getting your brand out there—but you need to stand out from the crowd with exceptional content.
Boosting your engagement rate not only draws attention to your brand but also acts as social proof. Think about it: People notice Tweets with a high number of likes and retweets. Twitter engagement is like a catalyst, encouraging other people to engage with your Tweet. High engagement can be helpful for new brands, especially when it comes to growing a following.
How Do You Measure Twitter Engagement?
You can measure your engagement through Twitter Analytics. Twitter Analytics measures the overall performance of your Twitter content. Over the last few years, Twitter has completely reinvented its analytics tool, giving you all the tools you need to evaluate the performance of your Tweets.
To get started, sign in to your brand’s Twitter account. When you look at your “Top Tweets,” you’ll be able to view the number of Twitter impressions (views) each Tweet received, along with the number of engagements it received.
Twitter Analytics calculates your engagement rate by dividing your engagements by impressions. This way, you can quickly evaluate the relevance of your Tweets and see how each one of your Tweets performs individually.
What Is a Good Twitter Engagement Rate?
Now that you know what your engagement looks like, let’s take a look at average engagement rates. According to Statistica, the average engagement rate varies depending on the vertical. Overall, Twitter brands have an average engagement rate of 0.045 percent.
So, what’s a good Twitter engagement rate? Generally, engagement rates between 0.02 and 0.09 percent are good, while engagement rates between 0.09 and .33 percent are high. For reference, an influencer with a 0.02 percent engagement rate could expect .02 reactions for every 1,000 followers.
How Do You Increase Twitter Engagement?
With more content being created each day, Twitter users are constantly flooded with new marketing promotions, status updates, news stories, and more. How can you stand out from the crowd and get noticed?
To make the most of your Twitter marketing efforts, you need to break through the digital noise—and that requires quality content. There’s no shortcut to driving Twitter engagement, and it’ll take time to refine your strategy.
Once you figure out what content resonates with your target audience, you’ll be able to create standout content that boosts your online presence. Here’s how to increase engagement on Twitter so you can start connecting your audience.
- Be consistent. Twitter moves much faster than other social media platforms, so you’ll need to post regularly to keep up. According to Hootsuite, brands should Tweet between one and five times a day to maximize engagement.
- Retweet relevant content. The easiest way to increase Twitter engagement? Retweet content relevant to your brand. This way, you’ll maintain an active presence on Twitter, even if you’re not posting your own content. At the same time, you’re showing valuable content to your followers, which can help build trust in your brand.
- Get creative with visual content. You don’t have to rely on plain-text Tweets to boost your engagement. Tap into your creative side and keep your followers engaged with eye-catching infographics, funny memes, and GIFs. Basically, any relevant, engaging content that makes your Tweets more shareable is fair game. For bonus points, experiment with graphic design trends to make your visuals even more impactful.
- Post more videos. The secret ingredient to Twitter engagement? Video content. According to Twitter, Tweets with videos attract 10x more engagements than those without video. From listicles to product launches, videos are the perfect tool to cut through the digital noise in a never-ending sea of updates.
- Interact with your audience. Instead of regularly Tweeting and expecting engagement, why not give out likes and Retweets from your end? By engaging with your audience and interacting with their Tweets, you’ll make them feel more inclined to engage with your brand—and you’ll boost your visibility on other users’ feeds.
- Start the conversation. Improve your engagement by creating interactive content, like Twitter polls. For example, if you’re a graphic designer, you might ask followers whether they prefer logo A or B. Polls make it easy to start a conversation with your audience. And since people can vote with just a click, it’s one of the easiest ways for them to engage.
- Use hashtags. Whether you have a love or hate relationship with hashtags, there’s no denying their amazing potential for engagement. By adding relevant hashtags to your Tweets, you’ll boost brand visibility, helping your brand get discovered more easily. Hashtags can help you get noticed by your target audience—and since they’re already interested in your brand, they’re more likely to like, reply, or Retweet your content.
- Add a Twitter widget to your website. Want to promote your social media accounts on your website? It’s as simple as adding a Twitter widget to your website to showcase Tweets on your sidebar or footer. When website visitors see your Tweets, you can instantly convert site traffic into Twitter engagement.
How Can Picsart Help You Improve Twitter Engagement?
There are countless tips and tricks to boost engagement, but visual content is one of the best tools for the job. Tweets with eye-catching visuals perform exponentially better than those without visual elements, as the human brain processes visuals significantly faster than text. In other words, the right visuals can be incredibly impactful and memorable.
With Picsart, you can easily design social media posts and create top-notch content for your Twitter followers. Here’s how to use Picsart to increase Twitter engagement and grow your following—all while showcasing your brand’s unique identity and personality.
On the web:
- Open the Picsart Twitter Post Maker and click Create a Twitter Post to start your project.
- Select Layout to customize your canvas size or select social media proportions. Twitter recommends an image size of 1200×675 for Twitter posts.
- Choose Upload to upload your own picture, or choose from our unlimited library of #FreeToEdit templates to start your post.
- Customize your Twitter post by adding text, stickers, or other design elements.
- Click Export to download your final edit and share it on Twitter.
- Open the Picsart app and tap the plus sign (+) to start a new project.
- Choose from our #FreeToEdit templates to start your Twitter post. To start a post from scratch, scroll down to Drawings, choose Pick Canvas, and enter a custom canvas size of 1500×675.
- Customize your Twitter post by adding text, stickers, or other design elements.
- Click Next at the top right of the screen and choose Save to save your final edit. Then, upload your post to Twitter.
Empowering the Creator in Everyone
Picsart is the world’s largest digital creation platform. Its AI-powered tools give creators of all levels the ability to design, edit, draw and share photo and video content anywhere. It’s used by consumers, marketers and content creators for both personal and professional design, and is available to businesses via API partnerships and integrations. Picsart has collaborated with major artists and brands like Discord, PopSockets, Shopify, Taylor Swift and more. Download the app or visit picsart.com.