Full Time

Head, Performance Marketing
Growth Group
Madrid, Spain

Office of Picsart LondonJob Description

This is an exciting opportunity to join a fast-paced and dynamic tech company. Picsart is the world's #1 creative platform and social editing app with a huge 150+ million monthly active users and an install base of more than 1 billion.

Picsart is seeking a Head of Performance Marketing to lead our global user acquisition, growth, and retention initiatives. This role is critical in driving scalable and sustainable growth by leveraging data-driven strategies across multiple digital marketing channels. As a key leader within the marketing team, you will be responsible for optimizing performance campaigns, managing budgets efficiently, and working closely with cross-functional teams to enhance customer acquisition and lifetime value.

How You'll Make an Impact

  • Develop and execute a comprehensive strategy for paid digital channels to drive user acquisition, retention, and revenue growth
  • Lead and mentor a team of marketers, setting KPIs and ensuring strong execution
  • Analyze campaign performance and optimize based on data insights to maximize ROI
  • Manage and allocate marketing budgets with a focus on efficiency and growth
  • Partner with product, data, and creative teams to refine targeting and messaging
  • Leverage A/B testing, CRO, and automation tools to scale and improve performance

What You'll Bring

  • 7+ years in performance or growth marketing, including 3+ years in a leadership role
  • Proven experience scaling user acquisition in high-growth environments
  • Deep knowledge of paid media platforms (Google Ads, Meta, TikTok, YouTube, etc.)
  • Strong analytical skills with tools like Google Analytics, AppsFlyer, and Sensor Tower
  • Experience managing large-scale budgets and driving efficiency
  • Excellent leadership and communication skills

Good To Have 

  • Experience with AI-driven marketing tools or automation platforms
  • Familiarity with creative testing frameworks and messaging experimentation
  • Passion for digital innovation and staying ahead of trends

 

What we seek and value most in our candidates

  • If you like to create things with a user mindset, take ownership and have a natural bias for impact while having fun, you’re our person!
  • We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
  • Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.
  • California Applicants Only - California Job Applicant Privacy Note

About us

Picsart is the world's largest digital creation platform. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company's powerful photo and video editing and generative AI tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Used by consumers, marketers, content creators and businesses, the app is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.