From delectable photos of the latest trending air fryer recipes to the most serene minimal coffee table decor, Pinterest images are the ultimate sources of inspiration for anyone looking to curate their dream life. Because the interface is so eye-catching, user friendly, and just so darn pretty, it’s easy to forget that Pinterest is a major social media platform that bloggers and influencers use to generate a ton of traffic to their websites and establish their brand aesthetic.

In fact, at the close of 2020, Pinterest had 442 million monthly active users worldwide. With a user base that is massive, it’s never been more important or convenient to know how to create Pinterest images that will guarantee major views, repins to users’ Pinterest boards, and redirects to your blog or website. Even if you’re just an average pinner, learn how to search for Pinterest images and create pins that will show off your personal style and curate Pinterest boards to help you organize your recipes, seasonal fashion looks, workout infographics, and DIY projects to help you get through your stay-at-home weekends!

How to Search for Images on Pinterest

After establishing itself as one of the most-visited and most-used photo saving and sharing social media platforms, Pinterest has fine-tuned and almost perfected how users can find and share images with their friends and followers.

Pinterest Search Bar

Pinterest’s main search engine lives in the search bar at the top of the web page or app. Users can simply click on the search bar and type in keywords to help them find the Pinterest images, Pinterest boards, people, or hashtags they’re looking for. If you’re not sure exactly what you’re looking for, type in generic keywords like “home decor” and the search engine will offer hints or provide specific keywords to help you narrow your search.

Pinterest Visual Search

Probably the coolest feature Pinterest has to offer, the Visual Search tool allows users to search for images using cues from an image you select. If you click on the Visual Search logo at the bottom right of the image, a moveable box will appear and Pinterest will scan elements of your image to find related images and related pins inspired by the original image. This tool helps pinners expand their search and explore their options, which exposes them to new images or products they may not have had access to before. Essentially the Pinterest Visual Search categorizes images and assigns keywords to uploaded images to provide users with the most accurate recommendations.

Pinterest Lens

The Pinterest Lens tool is another way for users to customize their Pinterest searches. Using your iPhone or Android, point your camera at an ingredient you’re hoping to use for a recipe or an item of clothing you’re hoping to style and snap a photo. You can also select a photo from your phone’s camera roll. Pinterest will generate related pins and ideas for inspiration.

Download Pinterest Images

Do you ever want to keep and reference a Pinterest image without having to save it to a board? Pinterest allows you to download images to your phone or computer for easy access.

Click on the exact pin you would like to save.
Click on the three-dot menu icon to open up your options.
Select Download Image to save the Pinterest image to your device.

Elements of a Good Pinterest Image

If you’ve used Pinterest long enough, you know the difference between a high-quality, eye-catching image and one that you just scroll by uninterestedly. There are many differences between engaging and otherwise lackluster Pinterest images. Read on to find out how to set your Pinterest image apart and collect all the clicks!

Vertical Design

The first thing to remember about creating a good Pinterest image is that the social media platform‘s grid-like feed displays images in a vertical format. Pinterest recommends designing vertical pins to be 735 pixels wide with a maximum length of 2,061 pixels. This ensures your content will look crisp and clear and display beautifully on the home feed.

High-quality Composition

This goes without saying, but beautiful photography and stunning composition win the race on the highly visual and sophisticated social media platform. As users scroll through their feeds, a well-composed and well-edited photo will grab the attention of even the most discerning pinners. Make sure your images have a professional look.

Creative Use of Text

Beyond creative uses of images, text can draw users’ eyes to images like no other. Not only does text provide an additional visual element to your vertical pin, but it also adds information that can be useful as users scroll through their feeds. Text — and clever use of typography — can anchor your Pinterest images and give them an extra polished look.

Video

As with most social media platforms, video is the most engaging content format. Video tends to be more memorable because it communicates much more than a static image can in seconds. Viewers are also drawn to moving images, so it’s important to incorporate the captivating format if you want to draw more eyeballs to your pins!

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Download Pinterest Images

Do you ever want to keep and reference a Pinterest image without having to save it to a board? Pinterest allows you to download images to your phone or computer for easy access.

Click on the exact pin you would like to save.
Click on the three-dot menu icon to open up your options.
Select Download Image to save the Pinterest image to your device.

Best Practices for Creating Amazing Pinterest Images

As with most social media platforms, knowing how to engage your audience is a science and an art. Now that you know some of the basic elements of creating an eye-catching and potentially viral Pinterest image, you might want to keep some of these best practices in mind.

Create Evergreen Content

Even though trending content thrives on social media platforms, Pinterest is known for its extensive archives. Many influencers are surprised to discover that their street style post from five years ago is still being saved to current style Pinterest boards. To ensure that your pins are seen and saved through the months and years, make sure you’re creating and uploading high-quality content that will be relevant for more than just a trending moment.

Add Your Logo

Be sure your business and brand shines on your Pinterest image. Add your logo to your image, but make sure it doesn’t sit where the Visual Search tool icon lives (bottom right). Your logo will ensure your image will maintain your brand identity when it’s shared and used beyond the Pinterest platform.

Pay Attention to Descriptions

With an increased focus on search keywords and optimizing internet searches, brands are making a great effort to be crystal clear about what their content is offering. Adding descriptive and detailed image descriptions not only creates clear pathways for discovering photos on Pinterest. It also has an impact on how your images are prioritized in Google. Be sure to include relevant keywords and phrase descriptions in ways that users will search for the information you’re providing in your Pinterest posts.

Add a Call to Action

Do you want to inspire your audience to take action before or after clicking on your Pinterest image? Make it clear with a clear call to action on your image. Whether you want users to pin your image for later, sign up for a workshop, or share with friends, make your motives clear on your image and image description.

When in Doubt, Use a Template

Pinterest pin templates are fully customizable and can make leveraging Pinterest to promote your brand a breeze.

How to Create Pinterest Images

Ready to create your own Pinterest images for your small business, brand, or your family and friends? Let one of the top photo editing apps, PicsArt, help you launch your social media career or simply add interest to your personal Pinterest boards!

Open the photo editor on your PicsArt mobile app and tap on Freestyle in the Collage section. On the PicsArt desktop editor, scroll to Create a Design and click on the Pinterest Pin option. From there, you can select a template or upload your own images to create your custom Pinterest pin and add special effects, text, and additional images.
Choose the image or images you want to use for your Pinterest image.
Customize your layout by tapping on Ratio and choosing Pinterest.
Arrange your photos the way you would like them to appear on your image. Experiment with dimensions by tapping on each image to expand or reduce the size of each photo. Use the Opacity bar at the bottom of your screen to adjust and edit your photos to your liking. You may also Crop or Cutout any part of your photo at this point.
Tap on the + button and tap on Text to add any written content to your Pinterest image. Write your text and choose a typeface from PicsArt’s extensive font library. Experiment with different fonts to create a professional, designer look. You can also edit the color of your text to complement your image.
Add relevant hashtags and Save or Post your awesome Pinterest creation!

Make Awesome

PicsArt all-in-one Photo and Video Editor, Collage, and Sticker Maker is the world’s largest creative platform with over 150 million monthly active creators and influencers. PicsArt has collaborated with major artists and brands like Taylor Swift, The Jonas Brothers, Gwen Stefani, Maroon 5, Lizzo, Meghan Trainor, One Direction, MONSTA X, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app today to level-up your photos and videos with thousands of quick & easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity with PicsArt and upgrade to Gold for awesome premium perks!