We recognize that many creators use photo editing apps, like PicsArt, to share content beyond the app. In fact, this process is encouraged! PicsArt is a place for creators to come and make content that fuels their passions — and then share it with the world. That’s why we’re excited to announce that we’ve partnered with Pinterest to make it easier than ever before for creators to share their content with Pinterest’s community of 459 million monthly active users.
There’s a seamless connection between Pinterest users and PicsArt creators. Both platforms are very visual — creating, discovering, and sharing innovative digital designs with the world. That’s why we’ve simplified the process of sharing PicsArt content to Pinterest!
With all of PicsArt’s features and effects, it’s easier than ever before to create a Pinterest Pin that will help drive traffic to your website and also provide creative inspiration to anyone who comes across your content.
We can’t wait to see how you and other PicsArt creators will leverage this opportunity to further share and amplify your content — whether it’s promoting a fresh side hustle or attracting more eyes on your latest double exposure edits. Our new share flow functionality is available now on your iOS device and coming soon to Android users.
So let’s get started!
Do you remember the days when you would sit in your room with a stack of magazines and flip endlessly through the glossy pages, cutting out recipes, photos, and quotes that resonated with you? Pinterest initially started as a digital version of this old-school pinboard – a gathering spot for those inspirational photos, products, outfits, recipes, workouts, and more from across the web. You could not only save pretty Pins, but you could also categorize them for easy reference and shareability. As businesses began seeking digital marketing strategies, those pinboards became a major referral source for websites and products.
So how can you use Pinterest to save, categorize, and share your favorite digital creative? And how can it benefit your business? We’ve compiled all of the tips and tricks you need below to maximize Pinterest Pins for your personal or business account and get step-by-step instructions for creating your own viral Pins!
Benefits of Using Pinterest Pins
If you have a small business, you should definitely consider creating a business account on Pinterest. Not only is Pinterest one of the top social media platforms out there, but it also has one of the most diverse demographics of them all, which is the ideal scenario if you are hoping to build a budding customer base. Read on for more reasons why you should be using Pinterest Pins to boost your business.
Pins Drive Traffic to Your Blog or Website
If your goal is to attract new visitors to a landing page, Pinterest is the way to go. More than any other social media platform, Pinterest provides a direct link to your content and engages more users with its eye-catching visual-first display. If you are consistently creating engaging content targeted to your audience, they will be more likely to save and share your Pins which will increase traffic to your blog exponentially.
Pins Boost Brand Awareness
All it takes is a well-thought-out creative design. Because Pinterest provides a visual experience, it gives you the ability to get creative with your branding to reach different types of audiences in one place. Since users frequently share and reshare visually appealing Pinterest Pins, it’s likely that a well-designed image will capture a ripple effect of attention for your brand.
Pins Increase Conversions
Most Pinterest users come to the site or app for two reasons: to find inspiration or to find a product. Luckily, as a business, you can provide both. Think of Pinterest as a massive visual search engine for beautiful, aspirational, and educational digital content. Because each user’s Pinterest feed is unique to their search history and preferences, once you get on their radar, fans and potential customers will keep seeing your content and be more likely to convert from clicks to purchases.
Pins Make You Aware of Your Audience’s Preferences
You can see what your target audience is pinning and sharing from your account – and in general, which gives small businesses a leg up on consumer insights. Use this to your advantage by tapping into the customer data that’s right at your fingertips!
How to Make a Pinterest Image Go Viral
Every creator and business hopes their content will be so engaging that it will become an instant web phenomenon. While that’s tough to achieve, the wide reach, frequency of use, and easy sharing tools on Pinterest can help take your Pins quite far. Here’s how to make sure your Pins are seen by the most people.
Create Evergreen Content
In many cases, capitalizing on a recent social trend (like the TikTok baked feta pasta recipe that circulated the internet for weeks) can be a boon to your business’ digital presence. People will be clicking for days to learn how to make the simple dish that seems too easy to be true. But beyond short-lived trends, consider creating Pinterest content that will resonate for years to come. Most evergreen content focuses on a topic that never goes out of style. This type of content usually comes in the form of a list or a how-to guide for everyday needs, like logo design. For example, an article that explains how to change the background in a photo will be searchable by a wide variety of people for years to come. Do your research to discover topics related to your brand that people are searching for, then create Pins to promote it.
Make It an Infographic
People love facts. They especially love them when the facts are packaged in a beautifully designed and easily digestible format. Infographics present a lot of information in a limited space, making them extremely engaging and, most importantly, shareable.
Include a Call to Action
Even though Pinterest Pins are mostly visual and rely on graphics to tell a story, text is also vital in this environment. Including a call to action, for example, “Click to learn more” or “Pin it for later” is an effective way to engage your audience.
How to Post a Pinterest Pin
Once you’ve created your pinnable content, it’s time to upload your work of art and get it seen by millions of users! Follow the step-by-step instructions below on how to post a Pin to your Pinterest profile.
Step 1) Click to Add a Pinterest Pin: To create a new Pinterest Pin while logged in to Pinterest, click on your profile picture icon at the top right of the page to navigate to your profile page. Click on the + at the top of your Pinterest profile page. From there, you will have the option to either create a new Pinterest Pin or create a new Pinterest board.
Step 2) Select a Photo: Select a photo from your device by dragging and dropping it from your image folder or clicking on the photo upload space to open your image folder.
Step 3) Enter a Destination Link: After uploading your photo to Pinterest, enter a link to guide users to your chosen destination. That destination can be a blog or a corresponding website where more information about the photo can be found.
You can also enter a destination link without selecting a photo. Once you enter your link, Pinterest will search the page for potential images to use. Simply select the one you would like to use for your post.
Step 4) Add Your New Pin Title: Like any clickable content, a good headline can not only be descriptive but also entice readers interested in content like yours. Add a title that encourages the reader to click on your Pin. It can be the title of your blog post or something a bit more playful or engaging. Try something like “10 Easy Weeknight Recipes” or “5 Tips for Headshots.”
Step 5) Create a Pin Description: Add a Pin description that will appear under your Pin title. Make sure to optimize your description by sticking to Pinterest’s character limit of staying under 500 characters. It’s also important to note that Pinterest cuts off description previews at around 150 characters, so make every word count!
Step 6) Add Image Alt Text: Both personal and business Pinterest accounts can add alternative text to their Pins to help users with visual impairments understand what is being displayed in the images. As of now, personal Pinterest account users can only add image alt text to static images, but users with business accounts can add image alt text to both static images and videos.
Step 7) Choose a Pinterest Board: Which one of your Pinterest boards does your new Pin fit best in? As a frequent user, you might have multiple boards that categorize your content with related images. Select the most appropriate board from the drop-down menu at the top of the new Pin upload page.
Step 8) Save Your New Pin: Click on the red Save button next to the board you selected to publish your Pin.
How to Create a Pinterest Image
Now that you know the benefits of creating your own Pins, let’s dive in and learn how to create a custom Pinterest image in the PicsArt mobile app!
Step 1) Open the PicsArt app on your mobile device.
Step 2) Tap on the purple + icon at the bottom of your screen to open up PicsArt’s various editing options.
Step 3) Scroll down to find the Templates section and tap on All Templates.
Step 4) At the top of your screen, you will find a selection of template sizes associated with different social media platforms. Scroll to the left to find the Pinterest Pin template and tap to select it. You will notice the template is in a vertical orientation. The ideal Pinterest image size is 1000 x 1500 pixels and has an aspect ratio of 2:3. Pinterest recommends that photos be no smaller than 600 x 900 pixels. The larger and higher quality the image, the better it will look upon publication.
Step 5) Here you can add a background, upload images from your device and arrange them on your blank canvas or a fun template, and layer on various Filters, Masks, and Text. PicsArt even has everything you need to make a text collage or a photo collage for your new Pinterest Pin. Because fonts help Pins stand out in the feed, consider getting super creative by combining typefaces.
Step 6) When you’re done editing your new Pin, tap the downward-pointing arrow at the top right of your screen to Save and Share to Pinterest. Choose a Board to share to, add a title, description, and a link.
That’s it! Now it’s time to get pinning.
PicsArt all-in-one Photo and Video Editor, Collage, and Sticker Maker is the world’s largest creative platform with over 150 million monthly active creators and influencers. PicsArt has collaborated with major artists and brands like Taylor Swift, The Jonas Brothers, Gwen Stefani, Maroon 5, Lizzo, Meghan Trainor, One Direction, MONSTA X, Warner Bros. Entertainment, iHeartMedia, Condé Nast, and more. Download the app today to level-up your photos and videos with thousands of quick & easy editing tools, trendy filters, fun stickers, and brilliant backgrounds. Unleash your creativity with PicsArt and upgrade to Gold for awesome premium perks!