Dimensions, circular crop, and safe-zone framing

Facebook recommends uploading 400 × 400 px, but it displays your photo as a circle, cutting off the corners automatically. Keep key elements - like faces, initials, or logos - at least 100 px from the edges so nothing gets lost in the circular trim

Centering rules for logos and faces

Position your focal point slightly above center to avoid the circle cropping too close to the chin or bottom edge. Brand marks and monograms should sit within the central 70% of the canvas so they remain visible at tiny sizes.

Recognizability do’s and don’ts

Use high contrast, simple shapes, and minimal text - small screens flatten detail quickly. Avoid busy backgrounds, thin type, or wide logos that stretch too close to the edges, and never upload anything below 400 px, as it will appear blurry instantly.

Dimensions and safe-zone framing

The recommended Facebook cover size is 1125×633 px, but only the central area displays consistently across devices. Keep essential text and visuals inside a safe zone of about 960×360 px so nothing gets cut off on mobile.

Text placement and visual hierarchy

Place headlines, brand marks, and key imagery in the middle band to avoid shifting or cropping. Use clear contrast and moderate brightness since cover photos appear differently on light vs dark interfaces and across various screen types.

Design clarity and visibility across screens

Avoid cluttered visuals, tiny text, or edge-aligned elements; the cover photo scales unpredictably, especially on mobile. Choose simple compositions with strong focal points so your banner remains readable at any size.

Recommended dimensions and display behavior

The ideal Facebook post size is 1200×630 px, which ensures your images display cleanly without distortion. Horizontal posts show fully in-feed, while vertical images may crop slightly at the top or bottom, depending on preview space.

Clarity and compression best practices

Facebook recompresses every upload, so start with a clean JPG at 1200×630 px for photos or a PNG for text-based graphics. Use strong contrast, solid shapes, and moderate sharpening - overly detailed textures or gradients break down quickly after processing.

Common mistakes to avoid

Thin borders often disappear, and low-contrast text becomes muddy once compressed. Avoid busy designs, edge-aligned elements, and ultra-small fonts; simple, centered compositions stay sharp across both desktop and mobile.

Dimensions and cross-device consistency

The recommended Facebook event cover size is 1200×628 px, which fits the event page layout without distortion. Mobile may crop slightly tighter, so centered designs remain the most reliable across devices.

Text placement and title protection

Place titles, dates, and essential details in the central band where cropping won’t affect readability. Short, bold text holds up best and ensures your event information is immediately clear in previews and share cards.

Color contrast and visual clarity

Use strong color contrast so text stays visible against Facebook’s busy interface and dark/light viewing modes. Avoid overly subtle tones or complex visuals - clean, high-contrast designs ensure your event stands out in the feed.

Dimensions, safe zones & UI overlays

Facebook Stories use a 1080×1920 px (9:16) canvas, but device height differences cause slight cropping and shift UI overlays. Keep key text and visuals 250 px from the top and bottom to avoid overlap with usernames, reply bars, and CTA buttons.

Text & interactive element placement

Place text in the central band where cropping is minimal, using bold fonts and short lines for quick readability. Position link buttons or stickers slightly above center so they stay clear of bottom UI elements and don’t compete with on-screen copy.

Organic stories vs paid story ads

Organic Stories thrive on quick, playful visuals that feel native to the platform, while paid Story ads require cleaner layouts, strict safe zones, and concise early messaging. Leave extra room for sponsored labels and CTAs to maintain a polished ad experience.

Recommended dimensions, aspect ratios & resolution rules

Use 1200×628 px (1.91:1) for single-image ads, 1080×1080 px (1:1) for carousel cards, and 1080×1920 px (9:16) for Story and Reels ads. Aim for at least 1200 px on the shortest edge to keep images sharp after Meta’s resizing and to avoid unexpected cropping across placements.

File formats, weight limits & compression behavior

Export photo ads as high-quality JPGs and text-based graphics as PNGs, keeping files under 30 MB. Video ads should follow MP4 (H.264) under 250 MB, ideally below 50 MB, to prevent buffering and maintain stable delivery in the ad auction.

Text rules & performance guidance

Meta recommends keeping text under 20% of your visual to avoid delivery throttling and to improve clarity on mobile. Clear focal points, strong contrast, and minimal clutter typically perform better, especially in vertical placements where full-screen visibility boosts engagement.

Color profiles and accurate rendering

Export in sRGB, the color space Facebook uses, to prevent washed-out tones or unexpected shifts. Uploading to other profiles causes Facebook to auto-convert your colors, often reducing vibrancy.

Choosing the right file formats

Use high-quality JPG for photos to balance detail and file size, and PNG for graphics, text, and logos that need crisp edges. These formats handle Facebook’s compression better than alternatives.

Avoid dark gradients and fragile details

Extremely dark gradients lose detail quickly once compressed, often turning into muddy bands. Thin outlines and delicate shapes also soften, so opt for bolder edges and cleaner contrast.

Picsart’s Facebook Post Maker, Facebook Story Maker, and Image Resizer come preloaded with Facebook’s correct dimensions and safe-zone guides. Each tool automatically formats your content so posts, covers, and ads stay sharp without stretching, cropping, or losing quality.