Instagram story size
Stories are one of the most viewed formats on Instagram, so using the right dimensions is essential.
- Instagram story size: 1080 × 1920 px (9:16).
Follow Instagram’s stories specs by keeping text and key visuals within the central safe zone (avoid the top and bottom 250 px). That way, nothing important gets covered by UI elements like your profile name or reply bar.
Instagram reel size
Reels are built for vertical viewing, so they use the same format as stories.
- Instagram reel size: 1080 × 1920 px (9:16).
To keep your reel looking professional, place captions, text, and key visuals in the center of the frame. This ensures nothing important gets cut off in the feed preview or hidden behind interface elements.
Instagram ad size
Ads can appear across the feed, stories, and carousels, and each placement has its own recommended dimensions.
- Feed ads: 1080 × 1080 px (square) or 1080 × 1350 px (portrait).
- Story ads: 1080 × 1920 px (full-screen vertical).
- Carousel ads: 1080 × 1080 px per card.
Choosing the right Instagram ad size makes your campaigns look polished and helps your content blend naturally into the platform, improving engagement and click-through rates.
Instagram profile picture size
Your profile photo is the first thing people notice, so it needs to be sharp and easy to recognize.
- Instagram profile picture size: 320 × 320 px.
Displayed as a circle, which means key details should be centered. Even though the file uploads at a larger size, Instagram compresses it for display. Keep designs simple, high-contrast, and focused so your image stays clear across devices.
Best practices for Instagram sizes
A few simple guidelines will help your content look sharp across every format:
- Use safe zones: In stories and reels, leave 250 px of space at the top and bottom so text and visuals aren’t hidden by interface elements.
- Stick to aspect ratios: Square (1:1), portrait (4:5), and vertical (9:16) are the recommended Instagram sizes.
- Export in high quality: Save as JPG or PNG under 30 MB for the best resolution on Instagram.
- Design for mobile first: Since most people scroll on their phones, keep visuals clear and easy to read on smaller screens.
Following these tips ensures your posts, stories, reels, and ads always display at their best quality.
Instagram Sizes FAQ
Q: What is the correct Instagram post size in pixels?
A: The recommended Instagram post sizes are 1080 × 1080 px for square, 1080 × 1350 px for portrait, and 1080 × 608 px for landscape. These dimensions keep your photos sharp and free from unwanted cropping.
Q: What is the Instagram story size?
A: Instagram stories should be 1080 × 1920 px with a 9:16 aspect ratio. Keep text and key elements away from the top and bottom 250 px to stay clear of the interface.
Q: What’s the best Instagram reel size?
A: The best size for reels is 1080 × 1920 px (9:16). Center your captions and graphics so they don’t get cut off in previews or hidden by buttons.
Q: How big should my Instagram profile picture be?
A: Upload your profile picture at 320 × 320 px. Since it’s displayed as a circle, keep the focus in the center for the best result.
Q: What are the specs for Instagram ads?
A: Ad sizes depend on placement:
Feed ads: 1080 × 1080 px (square) or 1080 × 1350 px (portrait)
Story ads: 1080 × 1920 px
Carousel ads: 1080 × 1080 px per card