As a small business owner or someone in charge of an independent brand, you know the importance of getting your name out there. Logo designs can make or break a brand. Promoting your identity is key. But where to begin?
It can be an overwhelming challenge for small business owners. But you don’t need to hire a professional logo designer to create business logo designs. In this post we’ll show you how, share some business logo examples, and explain the basics of logo design.
30 logo designs for inspiration
1. Minimalist logos
Sometimes the simple designs make the greatest impact. Minimal logos stick to a few fonts, colors, and shapes. For a minimalist logo, try finding one font and symbol that really compliment each other and embody your company. From there, keep the colors simple. This equation will leave you with a clean and cool logo design that’ll resonate with your target audience.
2. Modern logos
A modern logo is one that reflects a style popularized between the 1900s and the 1970s. A modern logo should be sleek and simple, easy to read, and make high impact.
3. Retro and vintage logos
If your brand is all about old-school cool, consider looking to the past for business logo inspiration. Retro and vintage logos can help your business stand-out in a timeless way. Nostalgia reigns and what’s old always comes back around to being new again. So if your business has a throwback vibe, consider this logo design style.
4. Unique logos
When you’re looking for logo inspiration, think of logos that stick out in your mind the most. Chances are, these logos are memorable because they are unique. Having a unique logo reinforces the fact that there is no other business like yours. Whether it’s the use of negative space, a sleek monochromatic feel, or a unique font curvature, adding a unique style will help you and your brand stand out.
5. Abstract logos
An abstract logo can represent your brand without saying a word. Inspiration could be drawn from a brand mission, something representative of your industry, or a key brand trait. Let your product, customers, and industry inspire you to create an eye-catching abstract logo.
6. Line-drawn logos
Outlines and line drawings will forever be classic design staples. Outline drawings also make for some seriously impressive logo inspiration. It could be inspired by a memorable part of your company or product, whether that’s a photo or a symbol, and outline it to create a simpler version that will have a bold impact. Line drawn logos are sometimes the simplest, but create an instant design-forward aesthetic.
7. Illustrated logos
An illustrated logo takes the idea of a line drawn logo one step further. Simply use a line drawn logo as the start of your illustrated logo and add patterned fills and colors. With illustration, you can make your logo as simple or as complicated as you like.
8. Hand-drawn logos
This is a great way to add a personal touch to your business logo. Hand-draw your logo digitally to create a symbol, doodle, or illustration that’s truly unique to your company and brand. Not only will it hold a special meaning, but it’ll be memorable for your customers.
9. Typographic logos
What’s in a name? Sometimes, it’s a cool logo idea. Typographic logos are simple, but they can be just as impactful as a complicated design or illustration. Spend extra time selecting the perfect font. Consider how legible it is and what the font makes customers feel. Pick a font and color scheme that speaks to your brand to create a one-of-a-kind, easy-to-read logo.
10. Monogram logos
Monogram logos take design cues from typographic logos, but the difference is that initials are used rather than full words. This is a great idea for companies with historically longer, multi-word names like IBM or for law firms named after multiple partners.
11. Bold logos
Bold logos are great for business logos because they’re memorable. If you want your company to stick out in people’s minds, use heavy lines and simple, monochromatic pallets. Don’t create a design that’s too busy or distracting. Have a simple, plain background to create a striking contrast.
12. Cool logos
Cool is subjective, but there are some ideas and designs that are undeniably deserving of the term. Take a look at what people are enjoying and interacting with, and try to apply those basic ideas to your logo design. This is ideal for brands appealling to a younger audience. Younger generations have their finger on the pulse of what’s hot and what’s not, after all. While it’s hard to define what a cool logo is, you’ll know it when you see it.
13. Symbolic logos
Symbolic logos use a symbol to represent a brand in an abstract way. They only use imagery to explain what a company is and what they do. When you use symbolic logos right, they can create a bold, easily recognizable business logo. The Nike swoosh is a prime example of a symbolic logo, as it represents the wing of Nike, the Greek goddess of victory.
14. Geometric logos
Using basic geometric shapes, simple lines, and angles in your logo design can create a modern logo for your company or brand. This is especially true when paired with bold, trendy colors. Geometric logos create a clear and concise feeling that speaks to the efficiency and effectiveness of your company.
15. Simple logos
A simple logo doesn’t necessarily mean that it needs to be a minimalist design. It all boils down to the way in which the ideas are executed. Simple logos can be a pared-down version of an illustration, typography, or abstract design. Take the basic concept of your business or brand and use that to inform your simple logo designs.
16. Colorful logos
Colors evoke feelings and sometimes strong reactions when they’re used thoughtfully. Colorful logos like the Picsart logo can include cheery bright pastels, calm greens, or bold neons. It’s all about choosing colors and hues that tell your business’ story and catching the customer’s eye. For Picsart, having a colorful logo helps it stand out in the App and Google Play Stores. If you’re looking for a new creative editing platform, download Picsart from the iOS app store or in the Google Play store.
17. Monochromatic logos
On the flip-side of colorful logos, monochromatic logos use varying shades of just one color in their design. When you choose a color that’s bold and unique to your business, it can be just as impactful as using the whole rainbow. This is a simple but modern way to think about business logo ideas.
18. Mascot logos
If your company has a mascot, why not turn that into your logo? Whether it’s an animal, a fictional character, a pet iguana, or even a made-up creature, a mascot makesany logo uniquely memorable.
19. Wordmark logos
Wordmark logos are sometimes referred to as a logo type. This is a pure, classic version of your logo. Wordmark logos usually are just typography designs that rely on the name of the business to provide the main elements of the logo.
20. Combination logos
Fun fact: a combination logo is the most commonly used type of logo. Just as the name implies, combination logos pair multiple logo ideas in one design. You can add an abstract symbol to typography, or combine line drawing with a mascot or wordmark. Whatever you choose for your combination logo, ensure that all elements of the design complement each other.
21. Brandmark logos
Brandmark logos consist of just one recognizable symbol or photo. The brandmark can be realistic or abstract. When done right, a brandmark logo can create instant brand recognition for your business.
22. Emblem logos
Whether you prefer a minimalist, vintage, or even modern design, all styles can be made into an emblem logo. An emblem logo is a design with text inside a container. Keep in mind that emblem logos tend to be more intricate as it involves adding multiple words and symbols into one small design. Given this, it can sometimes be harder for them to be effective when presented digitally.
23. Photography logos
Sometimes even the simplest of photographs can make for cool logo designs. If you have a photo that speaks to your brand, it could be used to create a logo. Alternatively, why not get creative and take an element from photography and use it as your logo inspiration?
24. Subtle logos
Your logo doesn’t necessarily have to be loud and in your face to be effective. A subtle logo with simple design can be just as impactful. Consider Apple’s iconic apple logo for example.
25. Memorable logos
No matter what type of logo design you choose, one thing is for sure, your brand logo should be memorable. Memorable logos speak for themselves and increase your brand recognition.
26. Trendy logos
If a particular design style is trending, that’s usually for good reason. Take inspiration from popular designs and styles and apply them to your business for a trendy logo. Keep in mind though that trendy logos may feel out of date in time.
27. Aesthetic logos
If your brand is visually driven and relies heavily on a distinct aesthetic, then you’ll have to make sure your logo reflects that. An aesthetic logo compliments your brand while staying true to your company’s style.
28. Fancy logos
You don’t have to be a professional graphic designer to create a fancy logo. Fancy logos incorporate intricate details like beautiful calligraphy fonts, regal colors, or hand-drawn illustrations. Adding some frill to your business logo design helps establish a special air of luxury around your brand.
29. Funny logos
If your business or brand is light-hearted and playful, create a funny logo. After all, if it makes your customers laugh, it might help them remember your brand because your logo provoked an emotional reaction. Create a funny logo with a cartoon design or silly brand illustration.
30. Mysterious logos
Creating a mysterious logo will leave your audience wanting to learn more about your brand. A mysterious logo design needs to be visually striking without being immediately obvious. This will spark intrigue among potential customers.
How to create your own logo
Hopefully those logo designs have got you jazzed to try creating one yourself. Don’t worry, it’s really easy. Here’s a quick video tutorial to walk you through some basics.
On desktop
1. Open the Desktop Editor and click on New Project.
2. Click on the Background tool and fill it with color from the color picker.
3. Add a simple graphic symbol by clicking on the Elements tool and choosing one your like.
4. Enhance your design with some text. Click on the Text tool, choose a font, size, color, type in your brand name and place it on the canvas.
5. It’s as simple as that. Of course you can really go to town on the design if you wish, but this should get those creative juices flowing. When you’re done, remember to download your work.
On mobile
1. Open the Picsart app on your mobile device and tap on the plus sign (+) to start a new project.
2. Scroll down to the Color Backgrounds section and tap on the blank canvas option.
3. Tap on the Text icon at the bottom of your screen.
4. Input your text and choose the orientation (left, middle, or right). Tap on the checkmark at the top right and place the text anywhere on your image. You’ll see a number of font options at the bottom. Scroll through and select your desired font.
5. After selecting the font, you can edit the text color, opacity, shadow, etc. You can also add any further editing touches required here. Confirm all edits by tapping on Next.
6. Save your work or post it to the Picsart creative community.
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