Learn all about the color Yellow

Yellow is a compelling color that plays a significant role in visual communication and psychology: Yellow’s vibrancy is not just visually stimulating; it has deep psychological effects that influence how it is perceived and interacted with in various spaces:

• Attention-grabbing: Yellow is the most visible color, making it a natural choice to grab attention. Traffic signs and advertisements often utilize yellow to ensure vital information is seen. Studies suggest yellow stands out more, making it a valuable safety color to highlight important details or potential hazards.
• Energetic: Yellow has the potential to increase metabolism, contributing to a sense of alertness and activity.
• Frustrating: While generally considered cheerful, yellow can also evoke feelings of frustration or anger. Research suggests people are more likely to lose their tempers in yellow rooms, and babies might cry more in such environments.
• Warm: Often described as cheery and inviting, yellow's brightness creates a sense of warmth.

• Quiet and serene
• Hope and joy
• Confidence and dignity

Yellow is perfectly captured by the yellow hex code #FFFF00. In the RGB color model, this translates to 100% red and 100% green, producing a pure yellow without any blue. The CMYK values are 0% cyan, 0% magenta, 100% yellow, and 0% black, demonstrating its vibrancy in print. Yellow’s precise technical aspects, such as a hue angle of 60 degrees, saturation of 100%, and lightness of 50%, are crucial for designers who need to use this exact shade in their digital or print work.