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Free CPM Calculator for digital advertising

Use this CPM Calculator to find cost per thousand impressions, cost per impression, or total impressions in seconds. Enter your numbers and get clear, accurate metrics to guide your ad planning, budgeting, and digital marketing decisions.

Total cost
CPM rate
Ad impressions
Calculated value: 0Add two numbers — we'll calculate the third.
How is CPM calculated?
CPM = (Cost ÷ Impressions) × 1000
Cost = (Impressions ÷ 1000) × CPM
Impressions = (Cost ÷ CPM) × 1000
CPM benchmarks
CPM QualityCPM Range (USD)Platform Context/Notes
Excellent
$1 - $5Rare but achievable in retargeting or niche campaigns (Google Display, high CTR).
Good
$5 - $10Common on Facebook, Instagram, YouTube with optimized targeting/creative.
Average
$10 - $20Typical across Meta, TikTok, YouTube, GDN.
Bad
$20 - $50+Sign of inefficient targeting, high competition, or poor creatives.
Looking to improve your CPM? We can help!
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Calculate CPM in seconds

Get instant CPM and cost-per-impression results so you can review ad efficiency fast.

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Plan campaign budgets easily

Adjust the budget or impressions to see updated CPM and forecast advertising costs with clarity.

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Optimize ad performance

Compare CPM across channels to identify cost-efficient placements and strengthen digital advertising decisions.

How to use the CPM Calculator

1

Enter your total cost, CPM, or impressions

Start by filling in any two fields. You can choose total cost, CPM rate, or ad impressions.

2

Let the calculator find the missing value

3

Review your CPM result instantly

4

Adjust numbers to compare scenarios

All the essentials for smarter CPM calculations

Discover the key features that make this CPM calculator your go-to tool for fast, accurate, and easy advertising metrics.

CPM Calculator FAQ

What is the CPM calculator?

How is CPM calculated?

CPM = (Total Cost ÷ Total Impressions) × 1000.

How do I calculate impressions from CPM?

 Impressions = (Total Cost ÷ CPM) × 1000.

What is the cost per impression?

It’s the cost of a single ad view. The CPM Calculator provides this instantly.

What is CPM in advertising?

CPM (cost per thousand) is a standard metric that measures how much advertisers pay for 1,000 ad impressions.

Can this calculator help me estimate my ad budget?

Yes. Enter your desired impressions and CPM to estimate the total cost in seconds.

Why is CPM important in digital marketing?

It helps you compare channel costs, measure efficiency, and optimize media buying decisions.

Is this CPM Calculator free?

Yes, it’s completely free to use for budgeting, forecasting, and analyzing ad performance.

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