No matter what platform you’re scrolling through, it feels like social media is constantly evolving. Between choosing the right image sizes to creating outstanding content, you need to check all the boxes to set yourself up for social media success.
The good news? We’ve compiled the most up-to-date guide on social media image sizes for all major social media platforms. Here’s how you can spend less time resizing images and more time building your online brand.
How do I find the size of an image?
If you have a browser open and want to find out what the image size of a photo is, simply right click on that image and select Open Image in New Tab. This will open a new browser tab displaying just your image. In the new tab, right click on the image again and choose Inspect. Make sure that in the inspector, you’ve selected elements, img, and style. From there, you’ll see a diagram of sizing with the dimensions for your image outlined in the center. Keep in mind that the exact steps can vary by browser and operating system.
Whether you’re using Mac or Windows, the process of finding an image size from a file saved on your desktop is generally similar. Pull up the image file, then click on it while holding the Control key. A menu will appear where you can select Get Info. Expand the General section and then expand the menu once more to show More Info. From there, you’ll be able to see your image’s dimensions and size.
If your image is too large to post on social media, you can easily compress it for free.
3 benefits to choosing the right social media image sizes
It’s important to ensure you’re sizing photos correctly for social media so your images don’t become distorted once they’re uploaded. Uploading correctly sized images is one of the easiest ways to put your best foot forward, but there are other benefits to sizing photos correctly on social media.
1. You’ll avoid distorted images.
Choosing the right image size will help you avoid stretching, awkward cropping or unnecessary pixelation. This will keep your profile pages and posts looking polished and professional.
2. You’ll drive more engagement.
In addition, using correctly sized images for each social media platform may help with your post impressions, as social platforms may favor posts that adhere to their posting guidelines.
3. You’ll create better content for fans.
Using the right image sizes not only benefits your account, but it also helps your fans. They’ll see the full image as it was intended if you take the time to size it as needed. Meanwhile, incorrect sizing could cause them to see only a portion of the picture, which can impact the story you’re trying to tell.
Social media image types and sizes
When it comes to social media, image sizes vary depending on the platform. Fortunately, we’ve broken down social media image types and sizes by platform so you can choose the best option for your next post. Be sure to bookmark this page so that you can easily reference it in the future.
Twitter image sizes
Profile pictures: 400 x 400 (displays 200 x 200)
First things first, it is important to get your Twitter profile picture size right since it’ll be the first thing people see when they land on your account. It’ll also be seen in multiple places across the site. Your profile photo will appear not only on your page, but also in the Twitter feed and under Who To Follow.
Header photos: 1500 x 500
Your header image on Twitter acts as a personalized, eye-catching banner at the top of your profile page. It appears alongside your profile photo, giving you an added opportunity to personalize your page. Header images display differently depending on the monitor and browser being used, so be sure to use the suggested dimensions and sizes. Picsart’s free Twitter Header Maker can help, too.
Tips:
- Image size specifications change often, so use the maximum size where possible to prevent future distortion issues.
- Header images are cropped to an aspect ratio of 3:1. Consider starting with a Picsart template, if in doubt.
- Use a JPG, GIF, or PNG image file type.
In-feed photos and shared links
You can attach photos to Tweets, but the best practices for Twitter post sizes vary. Sharing multiple images in a single tweet can affect the sizing as well, since sharing multiple photos in one Tweet forms a type of collage in the feed. Meanwhile, in-stream images are displayed at a 16:9 ratio of 600 x 335 pixels, which can be clicked and expanded up to a Twitter in-stream size of 1200 x 675 pixels.
Here’s a breakdown of the different use cases and corresponding image sizes. In general, try to always post tweet images with a 2:1 ratio. If you’re not sure where to start, try using our fully customizable Twitter Post Maker to get the creative juices flowing.
- Image from a Tweet with shared link: 1200 x 628 pixels
- Single image tweet: 1200 x 675 pixels
- Two image tweet: 700 x 800 pixels
- Three image tweet: Left image is 700 x 800 pixels. Right images are 1200 x 686 pixels.
- Four image tweet: 1200 x 600 pixels
Twitter ads
Whether you’re promoting your small business or personal brand, choosing the right Twitter ad dimensions is essential to drive results. When it comes to Twitter ads, the best dimensions are 1200 x 1200 pixels for a 1:1 aspect ratio. If you upload a larger image, it’ll be optimized when users click to expand the image.
Facebook image sizes
Make sure your Facebook content gets the attention it deserves by sharing high-quality images. Since there are multiple formats in which your content can be seen on Facebook, you should optimize for the place that you think your content may get seen the most (i.e., mobile feed vs desktop business page).
Profile pictures: 180 x 180 (displays 170 x 170 on desktop)
It’s important to get your Facebook profile picture size right. Not only will it be displayed on your profile, but it’ll also be seen alongside all of your posts, in the newsfeed, in search feeds, in direct messages, and more. Recently, Facebook made updates to how the profile image on business pages appears as well. Luckily, they’re now in line with the requirement for personal pages, making the dimensions easy to remember.
Cover photos: 820 x 312
Cover photos are another amazing opportunity to show off your personality. They’re also a great place for brands to creatively display their values, celebrate milestones, and showcase new campaigns, but you’ll need to choose the right Facebook cover photo size to send the right message to your audience.
While the best size for Facebook cover photos is 820 x 312 pixels, Facebook event cover photo sizes can vary. According to the platform’s latest updates, the dimensions for the main event photo are 1920 x 1005 pixels for the best quality across all screen sizes. If you want to save time with your cover design, Picsart’s Facebook Cover Photo Maker can help you start editing with confidence.
Tips:
- Upload your image as a JPG or PNG to avoid distortion.
- Profile and cover photos with text overlay look best as PNG files.
- Use the recommended pixel sizes for the fastest load times.
Shared images: 1200 x 630
Many users add an image to their Facebook posts to help increase the post’s discoverability and engagement, but it’s important to choose the best Facebook post size to bring your shared image to life. In fact, sharing images is one of the most common forms of posting on Facebook. As such, using the right Facebook shared image size and tapping into our easy-to-use Facebook Post Maker can help get your content discovered.
Shared links: 1200 x 628
No matter what kind of content you’re sharing, your Facebook post dimensions matter. The images shared alongside links on Facebook are sized slightly differently than if you were just sharing an image. Facebook will automatically scale photos pulled from links that are under the minimum dimensions. To make sure you have the best results, increase the image resolution at the same scale as the minimum size.
Tips:
- If you’re sharing multiple images on a Facebook post (2–10 images), it’ll show as a carousel display. For best results, try to keep your Facebook image sizes at 1200 x 1200.
- Is your image a square or a rectangle? It’ll affect the size you choose.
- Square photo: Minimum 154 x 154 in feed.
- Square photo: Minimum 116 x 116 on page.
- Rectangular photo: Minimum 470 x 246 in feed.
- Rectangular photo: Minimum 484 x 252 on page.
Facebook videos and thumbnails: 1280 x 720
If you’re posting a video on Facebook, you’ll want to ensure your Facebook thumbnail size is optimized to generate the most clicks and views. The recommended Facebook video thumbnail size is 1280 x 700 pixels for both landscape and portrait videos.
In-feed ads: 1080 x 1080
If you’re serving Facebook ads, you’ll want to impress your audience with scroll-stopping content to stand out from the crowd. The recommended Facebook ad image size is 1080 x 1080 pixels, while the technical minimum requirement is 600 x 600 pixels. If you’re not sure where to start, check out our Facebook Ad Maker for inspiration.
Instagram image sizes
Instagram is one of the most visual social media platforms. On Instagram, users share and engage with photos and videos from other users worldwide, so having the right Instagram post size is the key to success. If in doubt, Picsart templates will ensure you’re always adhering to Instagram dimensions.
Profile pictures: 110 x 110
Just like any other social media platform, your profile picture is the first thing your potential followers will see when they tap on your profile. For the best results, you’ll want to choose an Instagram profile picture size of 110 x 100 and post a square photo that maintains a 1:1 ratio.
Although the profile image is uploaded as a square, it will display as a cropped circle on your profile. Make sure any elements you want to focus on in the photo are centered, that way they won’t get cropped out in the circular display.
Instagram posts: 1080 x 1080
Instagram favors photos that are high resolution and posted in square format. If you share a photo that has a resolution below 320 pixels, Instagram will size it up to 320 pixels.
Meanwhile, if your uploaded Instagram image is a different ratio, the platform will crop your photo to fit a supported ratio. You’ll see this option in the native photo editor. This is important to keep in mind if you don’t want certain parts of your image to be cropped. Need some inspiration? Try using our beginner-friendly Instagram Post Maker to get started.
Instagram Stories: 1080 x 1920
Stories are one of Instagram’s most popular and widely seen features. You can add videos, photos, text, GIFs, interactive stickers, and more to your Stories. If you’re creating your content directly in the app, then it’ll automatically resize to the correct Instagram Story dimensions. Picsart’s customizable Instagram Story templates come in the correct Instagram Story size too.
If you’re creating Stories content outside of Instagram, always follow the following Instagram Story size best practices. In addition, if you’re planning to create Story icons, the recommended Instagram Story icon size is also 1080 x 1920 pixels.
Tips:
- Instagram Stories use an aspect ratio of 9:16.
- Uploading an image in a lower pixel size (but the same aspect ratio) will help your Story load faster.
- If you don’t use the recommended sizing, your Story might show up with strange cropping or a grainy, zoomed-in look. It could also leave a large section of the screen blank. This is often seen when users share a horizontal image in the vertical Stories format.
- Instagram Reels use this same sizing as Instagram Stories.
Instagram Reels: 720 x 720
When you’re uploading Instagram Reels, you should aim for an aspect ratio between 1.91:1 and 9:16, with an Instagram Reels size of 720 x 720 pixels. Along with optimizing your Instagram Reels dimensions, your videos should have a minimum frame rate of 30 FPS (frames per second).
Instagram ads: 1080 x 1080
Just like Instagram posts, the recommended Instagram ads image size is 1080 x 1080 pixels. Square ads should have a 1:1 aspect ratio with dimensions of 1080 x 1080 pixels, while vertical ads should have an aspect ratio of 4:5 with a dimension of 600 x 750 pixels.
Instagram highlight sizes: 1080 x 1920
If you’re uploading a highlight cover for your Instagram story, it’s essential to make a memorable first impression with a standout cover. The recommended Instagram highlight cover size is 1080 x 1920 pixels with a 9:16 aspect ratio.
LinkedIn image sizes
Given its nature as a professional social media network, you need to make sure that your LinkedIn post image sizes are correct. This helps your content stand out and, ultimately, it’ll make your brand look more polished. To take your brand to the next level, try using our fully customizable LinkedIn templates.
Personal profile pictures and company logo images: 300 x 300
It’s important to get your personal profile image size right, as this shows alongside all of your posts. The same goes for your company avatar, which is usually an image of your logo. Luckily, both personal and brand account avatars require the same image dimensions.
Tips:
- LinkedIn can accommodate photos up to 7680 x 4320 pixels and file sizes up to 8MB. As a best practice, upload your image as large as possible.
- Upload your images as a JPG, GIF, or PNG file.
Save design time and personalize your images using LinkedIn templates.
LinkedIn header image: 1584 x 396
This is an additional space on your profile to be creative, so put your best foot forward here by choosing the best LinkedIn header size. Make sure that your header is creative, polished, and expresses how you would like to be seen by potential recruiters, clients, peers, and hiring managers. If you’re not sure where to start, check out Picsart’s LinkedIn Header Maker for inspiration.
Company cover image: 1192 x 220
The LinkedIn banner image size is slightly different from the personal background image size in that it spans the entire top of the page. Whether you’re posting industry updates or recruiting for new positions, it’s important to optimize your LinkedIn cover photo size to position your company as an industry expert.
Tips:
- Make sure the file for your company cover image is smaller than 8MB.
- Cover photos are cropped differently on mobile and desktop, so make sure to view your profile on both types of displays before finalizing.
Shared images and link previews: 1200 x 627
LinkedIn posts with shared images are more likely to generate social engagement because they catch a viewer’s eye when scrolling through the feed. For the best results, aim for a LinkedIn shared image size of 1200 x 627 pixels to highlight your brand with high-quality, professional content.
Tips:
- LinkedIn post dimensions can be shared as a PNG or JPG file.
- Use an aspect ratio of 1.9:1 with LinkedIn post dimensions of 1200 x 627 pixels.
- While other LinkedIn post sizes can be supported, 1200 x 627 pixel images are ideal.
LinkedIn ads: 1200 x 628
LinkedIn ad sizes vary depending on the orientation of the ad. The recommended size for horizontal and landscape ads is 1200 x 628 pixels, or an aspect ratio of 1.91.1:1. Meanwhile, the best size for vertical ads is 1254 x 2400 pixels.
Tumblr image sizes
On Tumblr, posts and images are meant to be re-shared. From choosing the right Tumblr icon size to optimizing your banner, follow the suggested image sizes below to boost your following with high-quality images.
Profile pictures: 120 x 120
Your profile photo will appear on your page and alongside your posts, but other than that, it won’t appear often across the platform. That said, it’s still important to choose the right Tumblr profile picture size to build brand recognition.
Image posts: 500 x 750
Tumblr is highly customizable, which means not all Tumblr post sizes will be the same. As a best practice, try to keep the size of your image to the recommended pixels.
Tips:
- The maximum image size is 1280 x 1920, and it will appear in feeds at 500 x 750.
- Images can not exceed 10MB.
Animated GIFS must be under 2MB and 540 pixels maximum.
Tumblr headers: 3000 x 1055 pixels
Your header is a great opportunity to showcase your personal aesthetic or highlight your brand’s unique identity. On a desktop, your Tumblr header size will display at 3000 x 1055 pixels. However, on mobile devices, Tumblr banner sizes are displayed at a lower resolution of 640 x 640 pixels.
YouTube image sizes
YouTube is a video platform, but there are many still images on the site that need your attention. From profile pictures to banners, YouTube images are important to get right if you want to increase your followers and views.
Profile pictures: 800 x 800
You can choose different borders on your profile image on YouTube, but the dimensions for the image will always stay the same. To build brand recognition and drive more followers to your channel, your YouTube profile picture size should be 800 x 800 pixels. To easily resize profile pictures or create your own from scratch, check out Picsart’s YouTube Profile Picture Maker.
Cover photos: 2048 x 1152
YouTube cover pictures are a crucial way to entice YouTubers to stay on your page and check out your other videos. If you want to get creative, you can make your own custom YouTube banner with our online YouTube Banner Maker. The best part? All of our cover photo templates are optimized for the right YouTube cover photo size, so you won’t have to worry about compressing images or changing dimensions.
Tips:
- Make sure your YouTube channel art size is optimized for the best results.
- Your file should be JPEG, GIF, BMP, or PNG. Animated GIFs aren’t allowed for cover photos
YouTube videos and thumbnails: 1280 x 720
YouTube is a video platform, so one of the most important keys to success on YouTube is having the correct video dimensions. To turn your video into a success, your YouTube video size and YouTube thumbnail size should be 1280 x 720 with an aspect ratio of 16:9.
Tips:
- Videos intended for sale or rental should have a higher pixel count of 1920 x 1080 pixels.
- YouTube requires videos to be 1280 x 720 pixels in order to meet its HD standards.
- Your YouTube video thumbnail size should be the same as your video.
- Explore Picsart’s free YouTube Thumbnail Maker for eye-catching templates, pro-grade designs, and other tools to get your video noticed.
Pinterest image sizes
Similar to Instagram, Pinterest is a highly visual platform, making it a great option for creatives, businesses, and influencers. Whether you’re creating a new mood board or highlighting your latest product launch, here’s how to choose the right image sizes for all of your Pinterest needs.
Profile pictures: 800 x 450
From selfies to brand logos, aim for a Pinterest profile picture size of 800 x 450 pixels. For a higher-quality image, consider using a horizontal image with an aspect ratio of 16:9.
Pins: 1000 x 1050
Pins are relatively customizable, so you’ll have some room to choose the right Pinterest Pin size based on your image. Pinterest recommends using an aspect ratio of 2:3, or 1000 x 1050 pixels, since larger images might get cut off in people’s feeds. Fortunately, Picsart’s Pinterest Pin Maker features templates that are optimized for Pinterest’s size guidelines so you can get your Pins noticed.
How to resize photos for social media
Now that you have the exact social media image sizes you need, it’s time to learn how to resize your images for social media. If you’re creating an image or graphic from scratch, Picsart has a ton of easy-to-use social media templates to kickstart your next social media post.
If you already have an image and just need to do some resizing, you can quickly and efficiently resize your images using the image resize tool in Quicktools. But if you’re already in the Picsart Editor, you can also do it in just a few clicks. Here’s how:
On the web
- Open the Picsart Web Editor and select the Upscale Tool.
- Upload your image and select the desired dimensions from the drop-down menu.
- Select Custom and enter the dimensions of the social media image size you need.
- Click Edit in the upper right-hand corner if there are further edits or adjustments you want to make to your design.
When you’re finished editing, simply click Download to save your image. From there, you’ll be ready to share your image to your desired social media platform.
