Starts from your website
Share your site, store or Instagram. Draper pre-fills the setup, so you mostly tap and confirm.
Draper
AI Ad Strategist Agent
Draper is your ad strategist. Share your website and he pre-fills a quick setup from it, studies what your competitors run, and hands back a short paid ad plan: who to reach, where to advertise, how much to spend in your currency, and the one thing to do first.
Get my ad planMeet Draper
What to bring, what you get back, and what happens after the plan.
Hi, I'm Draper. Give me your website and I'll hand you an ad plan you can read in two minutes.
I'll tell you where not to spend.
Every recommendation traces back to your business. If a channel won't pay for itself at your budget, I say so plainly, and I never invent reviews, stats or competitors to make a plan look good.
I'll tell you where not to spend.
Every recommendation traces back to your business. If a channel won't pay for itself at your budget, I say so plainly, and I never invent reviews, stats or competitors to make a plan look good.
Capabilities
Everything a senior performance marketer would hand you, in plain words.
Knows what competitors run
Public ad libraries read for you: what rivals keep running, what they repeat, and the gap you can own.
Who to reach
One to three audiences with age, interests and area, each tied to the goal you picked.
Where to advertise
Google, Instagram, or both, with the reason for each and the channels to skip for now.
A budget that fits
A monthly budget and how to split it, in your own currency, with what to expect from it.
Ad ideas worth testing
Two creative angles to test against each other, plus visuals for your plan made in your brand's look.
Tracking checked first
Draper checks whether your site can count sales and leads, and tells you what to fix before you spend.
Hands off when you're ready
Pax builds and launches your Google campaign. Nothing goes live or spends money without your yes.
Use cases
Bring a link. Each example shows what Draper hands back.
Turn your website into an ad plan
Share your link and get a one-page plan with audience, channels, budget and the first step.
Find out where not to spend
Draper tells you which channels to skip at your budget, and why, before you waste a month on them.
See what competitors are running
Their longest-running ads, the patterns they repeat, and the angle nobody is using yet.
Set a budget you can live with
Pick a range or ask for help. You get a monthly number and a split, in your currency.
Get two ad ideas to test
Two clear angles for your first ads, ready to brief, so the data picks the winner.
Launch with a specialist
When the plan is right, Pax builds your Google campaign from it, and you approve before it goes live.