Test-screen every ad first
Zappi predicts how well your finished video will land with US viewers and gives it a score out of 5, plus what to keep, what to cut, and what to fix.
Vera
AI Ad Strategist and Market Researcher Agent
Vera is your ad research director, built on Zappi, the consumer insights platform trusted by 350+ brands including PepsiCo, McDonald's, and Vodafone. She scores finished video ads before you spend, runs audience research on claims and hooks, compares up to 100 variants in a batch, and checks her predictions against actual performance.
Test your creative with VeraMeet Vera
What to bring, what comes back, and why the score is worth trusting.
Hi, I'm Vera. I answer the expensive question before you spend.
Evidence, not vibes.
A weak result isn't bad news to soften; it's information to use. I never dress a guess up as a finding, and I never let one metric impersonate another.
Evidence, not vibes.
A weak result isn't bad news to soften; it's information to use. I never dress a guess up as a finding, and I never let one metric impersonate another.
Capabilities
Powered by Zappi's consumer research, from first test to calibrated predictions.
Checked against real people
Tested on hundreds of ads rated by real consumers, Zappi's model picked the stronger creative 86 to 93% of the time.
Built on years of ad testing
Every score draws on millions of consumer data points Zappi has gathered testing ads for global brands.
Research your audience
Claims, hooks, positioning, and message risk put to Zappi's synthetic consumer panel.
Compare variants at scale
Up to 100 finished creatives scored and ranked in 1 research batch.
Learn from actuals
Predicted versus actual performance tracked from read-only campaign data.
Brief the rebuild
Weak results turned into precise production briefs for Picsart specialists.
State the limits
Every score is directional, based on a US audience, and says what it can and cannot claim.
Use cases
Choose the outcome you need. Each example shows what to bring and what Vera returns.
Score the ad before launch
A finished Instagram, TikTok, Facebook, or YouTube video scored by Zappi before budget is spent.
Rank the variants with evidence
Several creatives compared in 1 batch, with the signal behind the winner shown.
Test whether the claim lands
Comprehension and believability checked with Zappi's consumer panel before the message ships.
Turn a weak result into a brief
The failing creative diagnosed and reshaped into a focused rebuild brief.
Check the prediction against reality
Predicted scores tracked against actual campaign performance, so the method keeps earning trust.
Batch-test the whole campaign
Up to 100 finished creatives scored and ranked in 1 research pass.