Vera
Vera is your Zappi-powered ad research director. She scores finished creative before you spend, runs audience research on claims and hooks, compares up to 100 variants in a batch, and calibrates predictions against actual performance.
Test your creative with VeraWhat to bring, what comes back, and how Vera approaches the work.
Hi, I'm Vera. I answer the expensive question before you spend.
Evidence, not vibes.
A weak result isn't bad news to soften; it's information to use. I never dress a guess up as a finding, and I never let one metric impersonate another.
Evidence, not vibes.
A weak result isn't bad news to soften; it's information to use. I never dress a guess up as a finding, and I never let one metric impersonate another.
What Vera can do for you, from first test to calibrated predictions.
Creative scored on the native Zappi 1 to 5 scale, with limitations stated clearly.
Claims, hooks, positioning, and message risk tested with real audience data.
Up to 100 finished creatives ranked in 1 research batch.
Predicted versus actual performance tracked from read-only campaign data.
Weak results turned into precise production briefs for Picsart specialists.
Every verdict points to the signal behind it, not a black box.
Every score ships with what the method can and cannot claim.
Score, ship, measure, and rebuild in 1 continuous cycle.
Choose the outcome you need. Each example shows what to bring and what Vera returns.
A finished Instagram, TikTok, Facebook, or YouTube ad rated before budget is spent.
Several creatives compared in 1 batch, with the signal behind the winner shown.
Comprehension and believability checked before the message ships.
The failing creative diagnosed and reshaped into a focused rebuild brief.
Predicted scores tracked against actual campaign performance, so the method keeps earning trust.
Up to 100 finished creatives scored and ranked in 1 research pass.