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How to design email campaigns with Picsart Flow

WORKFLOWS5 minIntermediate

Build complete email marketing sequences with templates, visuals, and tracking in one automated workflow.

How to design email campaigns with Picsart Flow

What you'll learn

  • Set up automated workflows that generate email headers and graphics
  • Create consistent branding across welcome series, promotions, and newsletters
  • Write accessible copy with clear calls to action and real offers
  • Export email-ready assets sized for Gmail, Outlook, and mobile clients

What is email campaign design in Flow?

Email campaign design in Flow means building reusable templates for your entire email sequence—welcome messages, promotional announcements, newsletters, and follow-ups—all styled consistently and exported in formats your email platform can use. Instead of designing each email from scratch, you create one master workflow that adapts to different content, headlines, and images. It's like having a design system that automatically formats every message you send.

Common use cases

  • Ecommerce: Design product launch emails with automated hero images and CTAs
  • SaaS companies: Build onboarding sequences with feature highlights and tutorials
  • Content creators: Generate weekly newsletter templates with consistent branding
  • Event promotion: Create multi-email campaigns with countdown timers and registration links
  • Nonprofits: Design donation appeals and impact update emails
  • Agencies: Build branded email templates for multiple clients from one workflow

Design your email campaign step by step

STEP 1: Open Flow and set up campaign structure

  • On web: Go to picsart.com/flow → Create workflow → Choose email campaign template → Name your sequence
  • On mobile: Open Picsart → Flow tab → "+" → Email marketing → Select campaign type
Start campaign workflow

STEP 2: Configure email components and branding

Choose what each email in your sequence will include:

  • Header image: Branded banner with logo and tagline (600px wide recommended)
  • Hero section: Main visual with headline and primary message
  • Content blocks: Text sections, product grids, or feature callouts
  • Call to action: Button style, text, and link destination
  • Footer: Contact info, social links, and unsubscribe compliance

STEP 3: Generate email assets

Flow creates all graphics, applies your brand colors, and formats text for email clients. Each email in your sequence is generated with consistent styling. Review headlines for clarity, verify all links work, and check that offers are truthful and clearly stated.

STEP 4: Review and export

Check that your email campaign is ready to send: Not perfect? Edit text, swap images, or adjust button colors in the workflow, then regenerate the entire sequence with updated styling.

  • Test that all buttons and links point to the correct destinations
  • Verify copy is clear, scannable, and avoids jargon or vague promises
  • Check that images load quickly and look good on mobile screens
Design my campaign

Tips for best results

💡 Use fictional brands for practice

If you're building a portfolio or testing workflows, create sample campaigns for made-up companies. Never use real brand names, logos, or product details unless you have permission.

💡 Write accessible, scannable copy

Break text into short paragraphs. Use headings, bullet points, and bold text to help readers find key information quickly. Avoid all-caps text and low-contrast color combinations.

💡 Make every CTA specific and honest

Replace vague buttons like "Learn More" with clear actions: "Download Free Guide" or "Get 20% Off Today." State exactly what happens when someone clicks, and never promise something you can't deliver.

💡 Test on multiple email clients

Export your designs and send test emails to Gmail, Outlook, and Apple Mail. Check how images, buttons, and layout render on desktop and mobile before launching your campaign.

Frequently asked questions

Yes, the free tier of Picsart Flow lets you create email campaign workflows and export graphics. You're limited in the number of monthly workflow runs, so you may hit the cap if you're generating assets for large campaigns. Paid plans remove execution limits and add features like team collaboration and advanced templates.

Email header images work best at 600 pixels wide—most email clients display content in a 600px column. Hero images can go up to 800px wide, but keep file sizes under 200KB so they load quickly. Flow automatically exports at these dimensions when you use email campaign templates.

Use high-contrast text colors, add alt text to every image, structure content with headings, and avoid relying only on color to convey meaning. Flow templates include accessibility settings for color contrast and text hierarchy. Always test your final email with a screen reader before sending.

Flow exports email graphics and HTML snippets you can copy into any email platform. It doesn't have direct integrations with Mailchimp, Klaviyo, or other ESPs yet, so you'll manually upload exported images and paste code into your email builder.

Ready to launch?

Build your email campaign with Flow's automated design templates.

Create campaign now