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How to build a product launch kit with AI in one command

SKILLS4 minIntermediate

Generate hero images, thumbnails, reels, and soundtracks from a single brief. Ship-ready assets in minutes.

How to build a product launch kit with AI in one command

What you'll learn

  • How to use the launch kit skill to generate complete asset bundles
  • How to write effective briefs that produce ship-ready outputs
  • How to customize asset types and export formats for your platform
  • How to iterate quickly when results need refinement

What is the launch kit skill?

The launch kit skill is a pre-built workflow that turns a single product brief into a complete bundle of launch assets: hero images, social thumbnails, video reels, and AI-generated soundtracks. Instead of generating each asset type separately, you describe your product once and get everything you need to ship. Think of it like ordering a combo meal instead of building your own plate—everything works together, nothing's missing.

Common use cases

  • Product launches: Ship hero banners, social assets, and promo videos from one brief
  • Campaign kickoffs: Generate matching visuals across every platform in minutes
  • Client pitches: Show finished creative concepts before design work starts
  • A/B testing: Create multiple launch variations to test messaging and style
  • Marketing handoffs: Give your team ready-to-publish assets without back-and-forth revisions
  • Event promotion: Bundle teaser videos, social graphics, and audio clips for announcements

Build your launch kit step by step

STEP 1: Download the skill

  • On web: Go to picsart.com/cli/#skills-prosumer-launch-kit → Click "Download"
  • On mobile: Not available—use desktop terminal or AI agent (Claude Code, Cursor, Windsurf)
Get launch kit skill

STEP 2: Write your product brief

Describe your product in one paragraph. Include what it is, who it's for, and the vibe you want:

  • Product details: What you're launching and its key benefit
  • Target audience: Who this is for (age, profession, interests)
  • Visual style: Mood, tone, color palette, or reference aesthetic
  • Platform needs: Specify if you need vertical video for reels or square thumbnails

STEP 3: Run the skill

Paste your brief into the skill command and run it. The AI generates your full asset bundle—hero images, thumbnails, reels, and soundtrack—based on your description. This takes 30-90 seconds depending on how many assets you requested.

STEP 4: Review and export

Check that all assets match your brief and work together visually: Not perfect? Adjust your brief and regenerate. You can also tweak individual assets without re-running the whole bundle.

  • Verify style consistency across all asset types
  • Check dimensions match your target platforms
  • Preview video with soundtrack to confirm pacing and tone
Build your kit

Tips for best results

💡 Be specific about visual style

Instead of "modern," say "dark moody product photography with purple accent lighting." The more specific your brief, the closer your first output will be to what you need.

💡 Include aspect ratio needs upfront

If you need 9:16 reels and 1:1 thumbnails, mention it in your brief. The skill will format each asset type correctly from the start instead of cropping later.

💡 Use reference brands or aesthetics

Saying "Apple product launch style" or "Spotify playlist cover vibe" gives the AI a clear target. References work better than abstract adjectives.

💡 Test with a minimal bundle first

Start with just a hero and one thumbnail to verify the style is right. Once you're happy, regenerate with the full asset list to save time and credits.

Frequently asked questions

A launch kit skill is a pre-built workflow that generates a complete set of marketing assets from one product brief. You describe your product, target audience, and visual style, and the skill outputs hero images, social thumbnails, video reels, and AI soundtracks formatted for your platforms. It replaces hours of manual asset creation with a single command.

Yes. The skill lets you specify which asset types you need and how many of each. You can request only hero images and thumbnails, or add reels and soundtracks. You also control dimensions, aspect ratios, and output formats through your brief or command flags.

Include three parts: what you're launching (product name and benefit), who it's for (audience details), and the visual vibe (mood, colors, style references). For example: "Launching a productivity app for remote teams. Target audience is 25-40 creative professionals. Visual style: clean minimal design with soft gradients, Notion-like aesthetic." Specific briefs produce better first outputs.

The skill itself is free to download, but generating assets costs credits based on what you create. Hero images and thumbnails cost 2-4 credits each. Video reels cost 10-20 credits depending on length and model. AI soundtracks cost 5-10 credits. You can estimate total cost before running the skill.

Ready to ship faster?

Build complete launch kits from a single brief and stop juggling multiple tools.

Download skill