If your business intends to promote its products and services to a larger audience, then promo videos are a great way to start! Promotional videos are an excellent way to engage your audience, introduce them to your numerous offerings, and get them to convert right on the spot. You can use promo videos directly on your website, in your email marketing campaigns, video ads, as well as social media channels. PicsArt’s Video Editor provides you with all the necessary tools to create dynamic and eye-catching content.

Make Promo Videos That Sell

Define the Purpose and Target Audience of Your Promo Video

To effectively promote your business, you will need to pinpoint the audience you intend to reach and define the message you want to deliver. A well-thought-out video concept coupled with the necessary tools to execute your vision will ensure great results for your business. Promo videos will help increase your sales, drive engagement, and act as a tool to help you convert new customers. PicsArt’s tools are easy to use and make the overall editing process much easier and quicker.

Come Up With a Unique and Compelling Script

You want to showcase what you have on offer in the best possible way. Whether you’re promoting a new product, a service, an event you’re organizing, or increasing awareness for a certain cause, the content of your video should be compelling enough to evoke action in your viewer. Promo videos are the perfect format for grouping your images and video footage into cohesive and entertaining content. Make your promo videos easily stand out from your competitors by making them unique and colorful.

Determine the Right Length and Size of Your Promo Video

The length of your video plays a large role in keeping the attention of your viewer. You don’t want your video to be too long, where the viewer gets bored, and you don’t want it to be too short either. With our video trimmer, you can easily trim your video to its perfect length. Depending on your goals, you can make longer videos for your website, and shorter videos for your social media channels. You can even resize your videos for specific social media channels, like Instagram, Facebook, YouTube, Twitter, Snapchat, and others. This way, your content will fit perfectly in your posts without cropping the sides.

Add Music to Your Promo Video

Music is a great accompanier to promotional videos. Luckily, PicsArt offers a large library of stock music. Browse through our library to find the perfect track that suits your video. You will find music of different genres, various tunes and beats to add to your promo video. Adding music to your videos will help them become more memorable to your audience. The right song will evoke all of the necessary emotions in your viewer and motivate them to take action on your website, social media channel, email, ad, or wherever you choose to incorporate your videos.

Place Text and CTA’s Throughout Your Promo Video

Easily add text to your promo videos with PicsArt’s video editing tools. Adding text throughout your video visually amplifies the message you are trying to convey. You can add important keywords to your video, subtitles, short explainers, and call to action phrases throughout your content. People are visual learners, and process information better when visual cues are present. Tactically placing text throughout your video will help your audience follow your message and take away the important information you are providing.

Why You Need to Start Making Promo Videos

  • Promo videos are a great way to grow your business and increase your online presence.
  • Easily increase your brand awareness and reach new audiences with promo videos.
  • Promote your products, services, and events you’re organizing with the help of promotional videos.
  • Engage more customers by targeting your audience online.
  • Use promo videos on your website, app preview, social media channels, ads, emails, and more.
  • Customers can share your videos on social media channels.

How to Make a Promo Video

  • 1
    Upload your images and videos.
  • 2
    Organize your content and sequence it.
  • 3
    Trim, resize, and add music to your video.
  • 4
    Don’t forget to add text throughout your video.
  • 5
    Download the output video and start sharing!