Expand Your Audience
You make your videos accessible to a much wider audience when you add subtitles. Think of it this way: captions act as a gateway to your content for all sorts of individuals who might otherwise miss out. Many people, like commuters, for instance, consume content on the go and never use audio. Others might be hearing impaired and can only watch videos that have captions. And remember, not everyone speaks the same language. Add captions to your videos in your target audience’s language to communicate your messages much more clearly.