Brand identity creation made simple

Create your memorable brand identity with easy-to-use tools in Picsart, regardless of your design skill level. Tap into the brand identity generator’s state-of-the-art AI to generate memorable logo designs from scratch, select brand colors and typography, and create reusable brand templates for a streamlined workflow.

online brand identity generator
  • Effortless logo creation

    No logo? No problem! Create one in seconds with the AI logo generator. Upload your favorite logo examples to get designs that are similar.

  • Brand identity asset library

    Explore Picsart’s vast library of fonts and text styles to find the perfect assets for your brand, whether it's something subtle or bold.

  • Reusable brand templates

    Browse or create your own template, tailored to your brand identity to make content faster.

What is a brand identity (or visual identity)?

A brand identity, also known as a visual identity, is a collection of assets that define the look and feel of a product or service. This means the colors, fonts, and graphics. Combined, these will define an aesthetic for the way your brand expresses itself visually.

How to create a brand identity

How to

Open AI logo maker

Use the Start creating button to get started.

how to create a brand identity

Craft a unique look and feel with the brand identity generator

Create a brand identity with Picsart that’s totally you. Create custom logos and pick the perfect fonts and colors without needing branding or design expertise. It’s all about building a vibe that stands out and makes people remember your brand. Technical tasks like designing and drawing can be safely delegated to Picsart’s state-of-the-art AI and easy-to-use tools.

create a brand identity

Present a consistent look across platforms

Picsart's brand identity creator makes it easy to stay on-brand so your audience instantly recognizes you. After creating your brand colors and style, save your assets within Picsart's Brand Kit to keep your brand looking sharp everywhere online – your website, socials, or ads.

generate brand identity and present a consistent look

Streamline your creative process with Picsart

Why juggle a bunch of tools when you can do it all in one place? Easily access your brand kit when creating both digital and physical collaterals with Picsart. Design reusable templates tailored to your brand and easily adjust your designs for various content formats with the image resizer. Everything you need is built into one, easy-to-use interface that just lives inside a browser tab so you can do brand identity creation with minimal effort but maximal impact.

quick and easy brand identity creator

Find all you need to create a brand identity in one place

Logo templates

Choose from a massive library of professionally designed logo templates that you can edit in just a few clicks. ready for quick customization. You can easily edit them to fit your brand’s style in just a few steps.

logo templates

Brand identity generator FAQ

  • A brand identity, also known as visual identity, is the visual representation of a brand, including its logo, color scheme, typography, and overall visual style. It is designed to communicate the brand's values, personality, and unique selling proposition.

Generate AI design for creator-ready projects

SAVE UP TO 50%

Pro

Most popular

AI tools for everyday creative work.

$15 $10.5/mo
Billed yearly
You save $54 with yearly
Trending models
Full access
  • Seedance 2.04K 15s
  • Nano Banana Pro4K
  • MiniMax H32K 15s
  • Kling 3.04K 15s
  • Access to all photo & video editing features
  • Advanced background & object removal
  • Parallel video generations with the world's most powerful AI video models
  • Unlimited image generations with Flex.2 Klein
  • 1-tap image enhancer
  • Millions of stock photos & Getty video clips
  • Selection of trendy fonts, text styles & stickers
  • Thousands of premium templates
  • Support for 3+ brand kits
  • Bulk edit up to 50 images at once
  • 100 GB of cloud storage
New features:
  • 15+ creative AI agents that plan, execute, and deliver — across video, brand, localization, and more
  • Auto-generate content from your terminal or agent with the Picsart CLI
  • Use Picsart inside Claude Code, Cursor, and ChatGPT via MCP

Ultra

Most powerful

Heavy AI usage for creators & teams.

$45 $24.5/mo
Billed yearly
You save $246 with yearly
Trending models
Full access
  • Seedance 2.51080p 30s
  • Nano Banana Pro4K
  • MiniMax H32K 15s
  • Kling 3.04K 15s
  • 200+ leading AI video, image, and audio models (Kling 3.0, Nano Banana, MiniMax H3, Seedance 2.5 & more)
  • Parallel video generations with the world's most powerful AI video models
  • Early access to advanced AI features
  • Unlimited image generations with Flex.2 Klein
  • Option to buy add-on credits that never expire
  • Up to 6.5 million Getty stock videos
  • Bulk edit up to 100 images at once
  • Support for 10+ brand kits
  • Create ad variations & localize
  • Track ads performance
  • Add team seats
  • 300 GB of cloud storage per seat
New features:
  • 15+ creative AI agents that plan, execute, and deliver — across video, brand, localization, and more
  • Auto-generate content from your terminal or agent with the Picsart CLI
  • Use Picsart inside Claude Code, Cursor, and ChatGPT via MCP

More tools to love from Picsart

AI logo generatorCreate a memorable brand identity with AI and minimal effort.
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Color wheelExplore color schemes, find complementary colors, and master color theory with Picsart.