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Brand identity creation made simple

Create your memorable brand identity with easy-to-use tools in Picsart, regardless of your design skill level. Tap into the brand identity generator’s state-of-the-art AI to generate memorable logo designs from scratch, select brand colors and typography, and create reusable brand templates for a streamlined workflow.

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Effortless logo creation

No logo? No problem! Create one in seconds with the AI logo generator. Upload your favorite logo examples to get designs that are similar.

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Brand identity asset library

Explore Picsart’s vast library of fonts and text styles to find the perfect assets for your brand, whether it's something subtle or bold.

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Reusable brand templates

Browse or create your own template, tailored to your brand identity to make content faster.

What is a brand identity (or visual identity)?

A brand identity, also known as a visual identity, is a collection of assets that define the look and feel of a product or service. This means the colors, fonts, and graphics. Combined, these will define an aesthetic for the way your brand expresses itself visually.

How to create a brand identity

1

Open AI logo maker

Use the Start creating button to get started.

2

Generate a logo

3

Create a brand identity

4

Adjust your kit

how to create a brand identity

Craft a unique look and feel with the brand identity generator

Create a brand identity with Picsart that’s totally you. Create custom logos and pick the perfect fonts and colors without needing branding or design expertise. It’s all about building a vibe that stands out and makes people remember your brand. Technical tasks like designing and drawing can be safely delegated to Picsart’s state-of-the-art AI and easy-to-use tools.

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Present a consistent look across platforms

Picsart's brand identity creator makes it easy to stay on-brand so your audience instantly recognizes you. After creating your brand colors and style, save your assets within Picsart's Brand Kit to keep your brand looking sharp everywhere online – your website, socials, or ads.

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Streamline your creative process with Picsart

Why juggle a bunch of tools when you can do it all in one place? Easily access your brand kit when creating both digital and physical collaterals with Picsart. Design reusable templates tailored to your brand and easily adjust your designs for various content formats with the image resizer. Everything you need is built into one, easy-to-use interface that just lives inside a browser tab so you can do brand identity creation with minimal effort but maximal impact.

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Brand identity generator FAQ

A brand identity, also known as visual identity, is the visual representation of a brand, including its logo, color scheme, typography, and overall visual style. It is designed to communicate the brand's values, personality, and unique selling proposition.

Tap into Picsart’s AI logo maker to generate a logo first and then automatically create a brand identity. Already have a logo? Just tap into the brand kit tool to upload your assets and create reusable templates that are tailored to your brand.

Yes, you can upload your logo and brand assets to Picsart and conveniently access them during your content creation.