Brand identity creation made simple

A brand identity, also known as a visual identity, is a collection of assets that define the look and feel of a product or service. This means the colors, fonts, and graphics. Combined, these will define an aesthetic for the way your brand expresses itself visually.

Create a brand identity with Picsart that’s totally you. Create custom logos and pick the perfect fonts and colors without needing branding or design expertise. It’s all about building a vibe that stands out and makes people remember your brand. Technical tasks like designing and drawing can be safely delegated to Picsart’s state-of-the-art AI and easy-to-use tools.

Picsart's brand identity creator makes it easy to stay on-brand so your audience instantly recognizes you. After creating your brand colors and style, save your assets within Picsart's Brand Kit to keep your brand looking sharp everywhere online – your website, socials, or ads.

Why juggle a bunch of tools when you can do it all in one place? Easily access your brand kit when creating both digital and physical collaterals with Picsart. Design reusable templates tailored to your brand and easily adjust your designs for various content formats with the image resizer. Everything you need is built into one, easy-to-use interface that just lives inside a browser tab so you can do brand identity creation with minimal effort but maximal impact.