Website banner maker: Grab attention with a custom web banner

A website banner is a clickable digital advertisement displayed on a website to drive traffic or promote something. Web banners are typically rectangular or square and placed at the top or side of a website, but you can also find them at the bottom of many websites. Although they’re traditionally a sales and advertising tool, website banners can be used to convey any information that’s meant to be viewed by as many site visitors as possible.

A good web banner should have a focal point that grabs attention, colors that are pleasing to the eye, and text that’s easy to read. A focal point can be any visual element that stands out or gets an instant reaction from viewers, such as a photo, a logo, a tagline, or an interesting message. However, a web banner doesn’t have to include both text and images, and it’s important to keep the design uncluttered.

Since most website banners are small and not the primary reason for visiting the site, they are meant to be read quickly and shouldn’t contain overly complex information. Instead, they should include a call to action, such as ‘Click here,’ ‘Learn more,’ or ‘Buy now.’ The call to action directs the user to another page where they can take further action or gain more in-depth information.

Website banner designs vary in size, orientation, and shape, but ideally, they should be small enough to display the entire message on the screen with little or no scrolling. A few common sizes include:

• 728 x 90 pixels: A wide, narrow rectangle with a horizontal orientation, known as a leaderboard banner
• 468 x 60 pixels: A short, narrow rectangle with a horizontal orientation
• 120 x 600 pixels: A rectangle with a vertical orientation, known as a skyscraper banner
• 250 x 250 pixels: A small square banner good for short, simple messages

The best file format for website banner designs depends on what the file contains and how you intend to use it. JPG files are small and easy for a website to load but they can lose detail if you edit them or change their size. As a result, they’re ideal for banners that won’t be changed often or will be used on sites with a large volume of graphics.

A PNG or SVG file may work best for designs with high-resolution photos, as they can reduce or prevent loss of detail and allow for more editing. While they are larger file sizes, you can easily convert them to JPG and PDF formats to use on websites and mobile sites.

Not at all! Anyone can use Picsart’s website banner creator free without any professional design skills. Use the interface’s simple drag-and-drop tools to choose a template and add elements to the design.